B2B Marketing Zone

More by Jay Hidalgo


Bootstrap Buyer Persona Building in 4 Steps

“Buyer, Buyer, Buyer.” You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and…

Lead Management: 7 Steps to the Process that Creates Revenue

Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. He’s spent over 20 years in the trenches, working…