B2B Marketing Zone

More by Janet Johnson

Janet Johnson is a marketer for technologists and a technologist for marketers, and Partner at O’Johnson Partners, a modern marketing consultancy. She's spent most of her career on the client side, managing agencies, marketing teams, programs and promotions for Fortune 100, SMB and startups.

From Scratch- Three (More) List Building Strategies

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


3 savvy paid strategies for email list building. The right stuff for agencies building lists for clients, or for the sophisticated in-house company…
From Scratch: Four (Free) List Building Strategies

From Scratch: Four (Free) List Building Strategies


Modern marketing turns on having a good list. Four free, time-based, proven agency strategies for list building (which can work for companies, too).

Agency Focus: How Content Marketing is Changing, & How to Measure It


Art + Science = success. The art of content marketing lies in inspired content. The science lies in knowing what to measure –…

Digital Darwinism: Where Do You Stand?


Is your marketing agency a digital transformation change agent – or a digital dodo? Discover how to assess client maturity and how to…

Agencies Under Pressure to be More Digital


As marketing continues to get more digital, agencies must develop genuine competencies to survive and thrive. Take a look at this new digital…
agency relationship

You’ve Signed Your New Marketing Agency. Now What?


Agency Whispering… Three Key Ingredients for Success. We’ve talked through how to select the right marketing agency for your business. You’ve made it…
marketing agency services

How to Select the Right Marketing Agency for Your Business


Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing…
MA Strategy

How Do I Prepare for Marketing Automation?


We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption…