B2B Marketing Zone

More by Janelle Johnson

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Frequently Asked Questions about Email Deliverability


Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email…
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Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…
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Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…
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Hiring a Marketer: What Skill Set Should You Look For?


If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between…
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3 Steps to Help You Find the Best Time to Send Email Messages


When it comes to email marketing, timing really is everything. You might have a compelling message that’s completely personalized and right on target.…
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The 3 & 5 of Winning Drip Marketing Campaigns


How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over…
Drip Marketing 101: Benefits and Best Practices

Drip Marketing 101: Benefits and Best Practices


There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Send a message too early? Your…
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7 Steps to Defining a Marketing-Qualified Lead (MQL)


Getting the right leads, and only the right leads, from marketing to sales is a tall order. It helps to have a qualification…
3 Best Practices for Creating a Lead Scoring Matrix

3 Best Practices for Creating a Lead Scoring Matrix


TOFU. MOFU. BOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus…
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An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2


In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and…
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6 Tips for Better Email


Have your unsubscribe rates been rising…and your open rates dropping? Possibly there’s no cause for concern. But usually when this happens it means…
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An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1


Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation…
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7 Call to Action Strategies: Tips and Advice


Including a persuasive call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to…
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3 Ways Online Marketing Forms Drive Conversions


It’s critical to use online marketing forms well. They are the one place on your website where you have the chance to capture…
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How to Capture New Customers – i?marketing (Part 3)


Editor’s Note: Our first regional i?marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract,…