B2B Marketing Zone

More by Jamie Turner

Jamie Turner is an internationally recognized author, speaker and founder of the 60 Second Marketer. He is a regular guest on CNN on the topics of advertising and marketing. He’s also the CEO of + 60 Second Communications, a firm that helps clients improve the effectiveness of their marketing campaigns.

63 Digital Advertising Terms Every Marketer Should Know

63 Digital Advertising Terms Every Marketer Should Know


Here are 63 (relatively) jargon-free explanations of the most common digital advertising terms. Enjoy!
ROI

In-Depth Guide: Calculate Your Lead Generation Campaign ROI


When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember…
mobile marketing

An Introductory Guide to Mobile for B2B Marketers


Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably…
launch display campaign

5 Steps to Set Up, Launch, and Manage an Online Display Campaign


Not long ago, I was talking with a client about all the different channels they can use to get their business in front…

Digital Marketing: The 7 Essential Channels


When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them…