More by Helen Veyna

Helen is a content marketing specialist at Act-On Software, storyteller, runner and coffee fanatic. When she doesn't have her head stuck in a book, you can find her exploring Portland with her pup Mocha.

3 Reasons Your Organization Should Leverage Account-Based Marketing

Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities.


3 Common Website Pitfalls to Avoid and What to Do Instead

This list of common website mistakes to avoid and how to fix them will ensure your website is fully optimized to drive engagement…


Sharp Europe and Act-On

Learn Why Sharp Europe Chose Act-On as Their Marketing Automation Platform

Wondering how to begin building your MarTech stack? Check out Sharp Europe’s best practices for choosing the best marketing automation platform.


5 Tips to Optimize Your Website to Drive More Conversions

5 Tips to Optimize Your Website to Drive More Conversions

These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome…


Build and Improve Analyst Relations

How to Build and Improve Analyst Relations

These tips will help you build and improve analyst relations to increase brand awareness and develop credibility with your customers.


Digital Marketing for Manufacturers

Digital Marketing Tips for Manufacturers

These tips will equip your manufacturing company to stand out in today’s complex selling environment and attract more leads.


What Is the Google Search Console?

What Is the Google Search Console?

Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues.


Customer Experience in Product Development Blog

The Importance of Customer Obsession in Product Development

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.