More by Helen Veyna

Helen is a content marketing specialist at Act-On Software, storyteller, runner and coffee fanatic. When she doesn't have her head stuck in a book, you can find her exploring Portland with her pup Mocha.

How to Create a Marketing Automation Strategy for Your Business

How to Create a Marketing Automation Strategy for Your Business

Follow these marketing automation strategy tips to maximize your resources, effectiveness, and return on investment.

 

content editorial calendar

Why and How to Craft a Content Editorial Calendar

A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for…

 

Developing and Cultivating Strong Company Values

These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line.

 

Elevator Pitch Feature

Elevator Pitch Strategies to Help You Stand Out from the Crowd

These tips will help you craft an elevator pitch that helps you stand out from the crowd and wins the hearts of your…

 

Webinar Featured

Webinar Planning Fundamentals That Will Set You Up for Success

Whether you are planning your first webinar or looking to refine your current efforts, these webinar planning fundamentals will set you up for…

 

market research with limited resources

Conducting Market Research with Limited Resources

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other…

 

Optimizing Your Website to Personalize the Customer Journey [Infographic]

Nurturing customers through the sales funnel requires an omnichannel approach that puts website personalization at the forefront.