More by Helen Veyna

Helen is a content marketing specialist at Act-On Software, storyteller, runner and coffee fanatic. When she doesn't have her head stuck in a book, you can find her exploring Portland with her pup Mocha.

What Is the Google Search Console?

What Is the Google Search Console?

Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues.

 

Customer Experience in Product Development Blog

The Importance of Customer Obsession in Product Development

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.

 

CTAs that Convert Leads Into Customers Blog Post

How to Create CTAs That Convert

These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of…

 

Business Case for a Marketing Automation Investment Blog

The Business Case for Marketing Automation

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization

 

What Is a Featured Snippet

What Is a Featured Snippet on Google and How Do You Get One?

Learn how to increase your chances of getting a featured snippet on Google to improve your contents’ visibility, clicks, conversions, and revenue.

 

Convert more prospects

5 Must-Know Strategies for Converting More Prospects into Customers

These tips will help you attract, engage, and nurture hot leads into loyal customers.

 

Marketing Automation Benefits

The Key Benefits of Marketing Automation

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more…

 

Leveraging the Internet of Things to Improve Your Digital Marketing Strategy

Leveraging the Internet of Things to Improve Your Digital Marketing Strategy

The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics.

 

Marketing Automation for Insurance

Build Insurance Customer Loyalty with Marketing Automation

Selling new insurance policies and retaining existing policyholders is a tough gig, but marketing automation allows you to do more with less.