Helen is a content marketing specialist at Act-On Software, storyteller, runner and coffee fanatic. When she doesn't have her head stuck in a book, you can find her exploring Portland with her pup Mocha.
These tricks will help you write social media snippets that generate engagement and help you attract the customers you want.
Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities.
This list of common website mistakes to avoid and how to fix them will ensure your website is fully optimized to drive engagement…
Wondering how to begin building your MarTech stack? Check out Sharp Europe’s best practices for choosing the best marketing automation platform.
These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome…
These tips will help you build and improve analyst relations to increase brand awareness and develop credibility with your customers.
These tips will equip your manufacturing company to stand out in today’s complex selling environment and attract more leads.
Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues.
Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.