More by Helen Veyna

Helen is a content marketing specialist at Act-On Software, storyteller, runner and coffee fanatic. When she doesn't have her head stuck in a book, you can find her exploring Portland with her pup Mocha.

tips for improving your customer personas

Listening Tricks to Build More Accurate Buyer Personas

Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…

 

Lessons from TruStone About Credit Union Marketing

TruStone Uses Marketing Automation to Personalize Credit Union Marketing

Learn how TruStone is leveraging marketing automation to transform their credit union marketing.

 

marketing automation software implementation

5 Reasons Why Marketing Automation Software Implementations Fail

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them.

 

Implementing a Marketing Network Is Key to Marketing Automation Success

Expand Your Marketing Network to Grow Your Business

A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model…

 

Marketing Trends Feature

Marketing Trends to Look Out for in 2019

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out…

 

Why Building a Customer Community is Important

A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a…

 

content marketing tips

Tips to Shake Up Your Content Strategy in 2019

We know content marketing is important to your overall marketing strategy in 2019. That is why we've rounded up these content marketing tips…

 

2019 trade show tips

Tradeshow Tips We Learned in 2018

Are you ready to launch your trade show strategy in 2019? We've gathered a few trade show tips that have helped our team…