B2B Marketing Zone

More by George Verey

As the Marketing Operations Manager for Act-On Software, George is able to turn vast amounts of data into digestible and insightful narratives in order to enable his executive team to make strategic decisions. He is inspired by aligning marketing and sales teams through funnel measurement, strategic insights, and data analysis. Connect with George and check out his LinkedIn Group West Coast CRM & Marketing Automation Professionals.

operations alignment

How Marketing Operations Can Align with Sales (and Why)


Discover why marketing operations is a critical role to ensuring visibility across all technological marketing platforms and providing access to your company’s sales…
data analysis

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016


Want to improve your automated email program results? Learn a logical, 3-level strategy to analyze your data to understand what worked (and what…
Marketing Data

The 7 Deadly Sins of Data


Sales and marketing sales data holds so much power … but only if you use it correctly. The following is a critique of…

What’s Marketing Operations? Just the Fastest-Growing Role in Business


According to certain sources, the term Marketing Operations (MO) was formally coined by analyst firm IDC in early 2005. However, it wasn’t until…