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More by David Fowler

David Fowler serves as Act-On Software's Head of Digital Compliance and Industry Relations. He has over 20 years of experience in the marketing industry, including the last twelve years strictly focused on the issues associated with the digital channel including, email marketing, deliverability, social media, mobile, integrated marketing, marketing automation and digital privacy compliance. David is a seasoned speaker, and email deliverability and privacy consultant with national and international engagements that include: Online Trust Alliance (OTA and Board Member), Email Services and Provider Coalition (ESPC and Board Member), International Association of Privacy Professionals (IAPP), Federal Trade Commission (FTC), InBox East and West, Inbox/Outbox – London, American Marketing Association, Messaging and Anti Abuse Working Group (MAAWG) – US and EU, TRUSTe, Privacy and American Business and the Email Insider Summit. 

 Prior to joining Act-On, David held US- and European-based senior management positions focused on Deliverability, Email Privacy, Sales, Marketing, Business Development and Product Management with such companies as MarketFish, Lyris Technologies, Blue Hornet / Digital River, Yesmail, XO Communications, KPNQwest, Qwest Communications, Electric Lightwave, GST Telecom and MCI. Reach him on Twitter: @oregonlimey

How Marketers can Take Action on GDPR Today

How Marketers can Take Action on GDPR Today


It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Are you ready?
Countdown to GDPR ― Are You Ready?

Countdown to GDPR ― Are You Ready?


As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
What You Need to Know About the General Data Protection Regulation (GDPR)

What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we…
Three Key Changes to the Digital Compliance Landscape, Including GDPR

Three Key Changes to the Digital Compliance Landscape, Including GDPR


There are some major changes coming in terms of digital compliance and the GDPR, are you prepared?

Seven Best Practices for Building and Growing a Subscriber List


In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…
David Fowler_Digital Insights

Is It Time for a Pay-to-Play Email “Stamp”?


As the email ecosystem evolves, and ISPs get swallowed by telecoms, will we move to a pay-to-play email distribution system? What would that…
David Fowler_Digital Insights

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


CAN-SPAM doesn’t do enough to protect US consumers – or US commerce. Especially given the coming changes in EU digital laws, it’s time…
David Fowler_Digital Insights

Back to School – Let’s Keep Our Kids Safe Online


92% of teens go online daily, and kids as young as 3 are online, exposed to all the wonders (& dangers) of the…
David Fowler_Digital Insights

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?


Yahoo, we hardly knew ya. Now that Verizon has swallowed another Internet service provider in addition to AOL…what will happen to the Yahoo!…
David Fowler_Digital Insights

Rethink Marketing Automation – for the CASL-Compliant Marketer


Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.
David Fowler_Digital Insights

The Perils of Email List Buying – Rookie Mistakes 101


Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…
David Fowler_Digital Insights

Keep Calm and Email On: What the Success of Brexit Means to Marketers


Brexit won; Britain has voted to leave the European Union. Learn what will this mean for marketers who work in and with the…
David Fowler_Digital Insights

Protect Yourself & Your Clients from Identity & Data Theft


Types of data theft and misuse your organization needs to guard against, and a list of actions you can take to prevent trouble.
David Fowler_Digital Insights

How a Baker’s Dozen Years Changed Email & Deliverability


When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress…
David Fowler_Digital Insights

Just What is a Privacy Shield Exactly, and Is It Painful?


If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent…