B2B Marketing Zone

More by Dane Golden

Dane Golden is a digital marketing strategist specializing in influencer marketing on YouTube and other social media platforms including Twitter, Facebook, and Google Plus. He invites you to friend him on LinkedIn.

How Your Business Can Survive The Ad Blocking Wars On YouTube


Ad blocking may present a challenge to your paid advertising campaigns. One way to beat it on YouTube is by delivering great, helpful…

YouTube Views Don’t Matter – Here Are 5 Metrics That Do


Learn how to get the most from your videos. Here are five video metrics that will let you know if you’re making the…

How To Make the Most of the YouTube Content Marketing Customer Journey


If you use YouTube content marketing correctly, you can have great search results from low-cost evergreen content.

How to Increase ROI and Conversion from YouTube Ads


Most agencies just use pre-roll YouTube ads just for brand awareness. Here’s when, why, and how to use them for eCommerce conversions.

The Top 5 YouTube Analytics Every Marketer Should Know


From Subscriber Count to Average View Duration to Traffic Count to Video Engagement reports (and far beyond). Get the skinny on basic YouTube…

11 Top Tips For Developing YouTube Influencers


Learn how you can cultivate YouTube influencers to reach new audiences – with powerful messaging – on the largest search site after Google.