B2B Marketing Zone

More by Craig Rosenberg

Craig Rosenberg is a well-known and respected thought leader on marketing and sales topics with an emphasis on demand generation. He speaks frequently at both live and virtual conferences and other events on a number of topics in which he is immersed, including demand generation, lead management, marketing trends, social media, and marketing technologies. Craig also contributes to e-books, webinars and a range other digital content. Many in the industry also know him by his blogger handle: The Funnelholic. You can also follow him on Twitter (@Funnelholic).


The Missing Link to Marketing ROI: Lead Qualification

Lead qualification may not seem like a sexy topic, but it’s the key to lead conversion, sales and marketing alignment, and ultimately revenue.…

The Art of the Webinar: 31 Tips for a Successful Webinar

I once asked, “If today’s buyer is so busy, why do they set aside time in their day for webinars?” I got a…

Test Your Way to Success: 11 Tips for Your Email Subject Lines

When I was in charge of marketing for a B2B media company, I saw thousands of email subject lines. While we had developed best…

The Single Most Important Factor in B2B Social Media

I have written and re-written the intro to this post 25 times as I try to find a way to express to the…

Ten Tips for Successful Inbound Marketing

I will kick off this blog post with one simple question: “Who doesn’t want a buyer to seek you out, find you –…