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More by Chris Raeside

Christopher Raeside has helped companies ranging from early-stage startups to Fortune 500 institutions develop and optimize advertising campaigns, marketing content strategies, and user experience structures. Connect with him on LinkedIn, and follow him on Twitter!

Advocates and Influencers: Differences, Uses, and Red Flags


“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. They are…

Be the End of Quarter Secret Weapon


The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up…

Marketing Jobs: The Outlook is Bright


We’re celebrating Labor Day by turning the lens on our own industry. Whether you’re a grizzled old veteran or a fresh-faced college student,…
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8 Terrible Email Subject Lines


You have read a literal mountain of articles, whitepapers, and eBooks on how to craft the perfect email subject line. You’ve taken great…