B2B Marketing Zone

More by Chris Newton

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2


In our last post, we discussed what advocate marketing is, why it works and why marketers love it. Now let’s dive into how…

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2


As sales prospects rely more on word of mouth, they’re quickly shifting the way business buying decisions are made.  And smart B2B marketers…