B2B Marketing Zone

More by Chris Hardeman


What Sales Should REALLY Expect From Marketing Automation

The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. But what can your organization realistically expect in…

Optimize the Sales Funnel with Lead Scoring

I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued…

Sales is from Mars, Marketing’s from Venus: Five Factors to Close the Gap

Sometimes two things that should have a natural affinity seem so far apart that all the technology and willpower in the world can’t…