B2B Marketing Zone

More by Cindy Collins-Taylor

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Six Steps to a Successful Lead-Management Strategy


Follow these six tips for a successful lead-management strategy
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
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Seven Ways to Boost Your Marketing with Holistic Strategies


Here are seven holistic strategies to boost your marketing campaigns
Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)


Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.
Smart Strategies that Give Your SMB Marketing a Boost

Smart Strategies that Give Your SMB Marketing a Boost


Don’t miss these killer strategies that will surely give your SMB marketing a major advantage.
How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation


Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!
Our Customers Share Why They Love Having Act-On on Their Side

Our Customers Share Why They Love Having Act-On on Their Side


With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from our customers’ mouths.
5 Steps to Get the Most Out of Your Webinar

5 Steps to Get the Most Out of Your Webinar


The goal of webinars is to generate leads and awareness. Follow these 5 easy steps to get the best results from your webinar.
Balancing Inbound and Outbound Marketing

Optimize Success by Balancing Inbound and Outbound Marketing


Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does your team lean?
6 Reasons Why You Don’t Want to Miss the Act-On i heart marketing Roadshow

6 Reasons Why You Don’t Want to Miss the Act-On i ♥ marketing Roadshow


Act-On is spreading our love across the country with our i ♥ marketing Roadshow – come see us at our first stop in…
Six Key Components of a High Performance Marketing Plan

Six Key Components of a High Performance Marketing Plan


A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a…
Storming the CASL_Keep Compliant and Hold the Spam

Storming the CASL: Keep Compliant and Hold the Spam


Are you up-to-date with Canada's Anti-Spam Law (CASL)? Check out this blog post to make sure you’re compliant, and ready for the new…
Maximize Success by Optimizing the Customer Lifecycle

Maximize Success by Optimizing the Customer Lifecycle


Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Are You Ready for Marketing Automation?

Are You Ready for Marketing Automation?


Marketing automation can make your day-to-day marketing operations easier – but only if you have the right resources and infrastructure. Read this blog…