B2B Marketing Zone

More by Cindy Collins-Taylor

Our Customers Share Why They Love Having Act-On on Their Side

Our Customers Share Why They Love Having Act-On on Their Side


With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from our customers’ mouths.
5 Steps to Get the Most Out of Your Webinar

5 Steps to Get the Most Out of Your Webinar


The goal of webinars is to generate leads and awareness. Follow these 5 easy steps to get the best results from your webinar.
Balancing Inbound and Outbound Marketing

Optimize Success by Balancing Inbound and Outbound Marketing


Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does your team lean?
6 Reasons Why You Don’t Want to Miss the Act-On i heart marketing Roadshow

6 Reasons Why You Don’t Want to Miss the Act-On i ♥ marketing Roadshow


Act-On is spreading our love across the country with our i ♥ marketing Roadshow – come see us at our first stop in…
Six Key Components of a High Performance Marketing Plan

Six Key Components of a High Performance Marketing Plan


A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a…
Storming the CASL_Keep Compliant and Hold the Spam

Storming the CASL: Keep Compliant and Hold the Spam


Are you up-to-date with Canada's Anti-Spam Law (CASL)? Check out this blog post to make sure you’re compliant, and ready for the new…
Maximize Success by Optimizing the Customer Lifecycle

Maximize Success by Optimizing the Customer Lifecycle


Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Are You Ready for Marketing Automation?

Are You Ready for Marketing Automation?


Marketing automation can make your day-to-day marketing operations easier – but only if you have the right resources and infrastructure. Read this blog…
7 Steps to Achieving Optimal Sales & Marketing Alignment

7 Steps to Achieving Optimal Sales & Marketing Alignment


Learn these tips and tricks to finally help achieve total sales and marketing alignment.
Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement


Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…
8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events


Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…
Act-On: The Ideal Mid-Market Solution

Act-On: The Ideal Mid-Market Solution


Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
16 Greats of ’16: The Year’s Best Business Books for Marketers

16 Greats of ’16: The Year’s Best Business Books for Marketers


This is a list of the 16 best business books of 2016 compiled to help you improve job performance and inspire action!