B2B Marketing Zone

More by Cindy Collins-Taylor

Are You Ready for Marketing Automation?

Are You Ready for Marketing Automation?


Marketing automation can make your day-to-day marketing operations easier – but only if you have the right resources and infrastructure. Read this blog…
7 Steps to Achieving Optimal Sales & Marketing Alignment

7 Steps to Achieving Optimal Sales & Marketing Alignment


Learn these tips and tricks to finally help achieve total sales and marketing alignment.
Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement


Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…
8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events


Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…
Act-On: The Ideal Mid-Market Solution

Act-On: The Ideal Mid-Market Solution


Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
16 Greats of ’16: The Year’s Best Business Books for Marketers

16 Greats of ’16: The Year’s Best Business Books for Marketers


This is a list of the 16 best business books of 2016 compiled to help you improve job performance and inspire action!