More by Bill Pierznik

Bill is Chief Operating Officer of Act-On and oversees the day-to-day priorities for the product, engineering, customer success and legal teams. Bill brings to the role broad experience in fast-growing, software-as-a-service technology companies and complementary expertise to the other members of the senior leadership team. Prior to being named COO, Bill served Act-On as General Counsel and Senior Vice President, Business Development, where he oversaw the company’s strategic partnerships and managed its global legal function. He is responsible for leading the company’s corporate development initiatives and growing Act-On’s partner ecosystem.

A Butterfly Flaps Its Wings Inside a Start-Up: The Initiation and Effects of Team Communication

COO Bill Pierznik shares insight on team communication within start-ups, as decisions made in a silo can have unexpected yet profound effects.


Evolving MarTech 2.0: The Adaptive Marketing Platform

Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial…


How Marketing Automation Makes Businesses Smarter

How Marketing Automation Makes Businesses Smarter

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a…


The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…