B2B Marketing Zone

More by Bill Pierznik

Bill is Chief Operating Officer of Act-On and oversees the day-to-day priorities for the product, engineering, customer success and legal teams. Bill brings to the role broad experience in fast-growing, software-as-a-service technology companies and complementary expertise to the other members of the senior leadership team. Prior to being named COO, Bill served Act-On as General Counsel and Senior Vice President, Business Development, where he oversaw the company’s strategic partnerships and managed its global legal function. He is responsible for leading the company’s corporate development initiatives and growing Act-On’s partner ecosystem.

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO


Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…