B2B Marketing Zone

More by Angela Meadows

After earning her BA from San Jose State University, Ang spent over ten years as an associate VP/Senior corporate marketing and communications specialist for an insurance brokerage firm that catered to Fortune 500 clients. She also has five+ years’ experience working with entrepreneurial clients and non-profit organizations as an independent branding consultant, content strategist, and writer.

How to Entice Your Clients to Join the Marketing Automation Party

How to Entice Your Clients to Join the Marketing Automation Party


Let’s look at what you might consider when helping your customers see that marketing automation is the hub of their top-shelf marketing strategy.

Smart Agency Tips: How to Design Better Websites for Your Clients


Satisfying your client’s need for great web design is half creativity, half communication – and half digital housekeeping.
Marketing Agency

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Sure, 2015 was a good year for your marketing agency. But wouldn’t you like 2016 to be better? Here’s how to satisfy more…
lead lifecycle

How to Apply Lifecycle Marketing for Your Agency Clients


“’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies…
Lifeline

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs


When clients call your agency, chances are, they’re hurting: Maybe they’ve been running things themselves, but have realized that running marketing campaigns today,…

Agencies: How to Build an Email Campaign – When Your Client Has No List


“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media…
SalesMarketingAlignment

I’m a Marketer – Why Should I Care About Sales?


Sales: “The leads from marketing are weak!” Marketing: “Sales can’t close on the great leads we give them!”   And so went the age-old…