B2B Marketing Zone

More by Andy Zimmerman

Andy is Evergage’s Chief Marketing Officer. He has more than 20 years of experience helping software companies launch products, drive demand, improve sales productivity and develop high-impact content marketing programs.

The Importance of Personalization in the B2B Buying Journey

The Importance of Personalization in the B2B Buying Journey


Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers at every stage…