B2B Marketing Zone

More by Andy MacMillan

Andy is Chief Executive Officer of Act-On and oversees the strategic direction of the company. Prior to joining Act-On, Andy held several senior leadership positions at Salesforce, including Chief Operating Officer of the Products Division and Senior Vice President & General Manager of Data.com. In both these roles he helped significantly grow customer adoption of Salesforce products and services.

Orion is 17.5 light years away, and so is Marketo's Big Data Project

Orion is 17.5 light years away, and so is Marketo’s Big Data Project


Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all.
How Marketing Automation Technology Makes Businesses Smarter

How Marketing Automation Technology Makes Businesses Smarter


Learn how Marketing automation platforms are evolving to handle customers engagement across multiple digital touch points and personalized experiences.