Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
Get tips on how to write an effective headline, a compelling window into whatever you are writing.
Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Sometimes winging it works—but having a creative workflow process can help you save both time and money.
Hollywood is a place, adjective, and mindset that teaches us about storytelling, image – and a surprising amount of marketing advice.
Learn how to create an effective e-newsletter, considering points from A to Z.
Do you share your work? Communicating with your team is just as important as communicating with customers.
Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…