B2B Marketing Zone

More by Amy Duchene

Amy Duchene is a lifelong writer and editor with more than a decade of experience in B2B marketing for a huge software company in the Pacific Northwest. Outside of work she writes fiction (YA novels, mostly) and loves to dip her toes in the Pacific.

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It


Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
Back to Basics: A Primer on Marketing Metrics

Back to Basics: A Primer on Marketing Metrics


What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
Back to Basics: How to Write an Effective Headline

Back to Basics: How to Write Effective Headlines


Get tips on how to write an effective headline, a compelling window into whatever you are writing.
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Why you need a creative workflow process

Why you need a creative workflow process


Sometimes winging it works—but having a creative workflow process can help you save both time and money.
11 Marketing Lessons Learned from Hollywood

11 Marketing Lessons Learned from Hollywood


Hollywood is a place, adjective, and mindset that teaches us about storytelling, image – and a surprising amount of marketing advice.
The ABCs of a Successful E-Newsletter

Back to Basics: The ABCs of a Successful E-Newsletter


Learn how to create an effective e-newsletter, considering points from A to Z.
Market Your Own Marketing: Effective Ways to Share Your Work

Market Your Own Marketing: Effective Ways to Share Your Work


Do you share your work? Communicating with your team is just as important as communicating with customers.
Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…
Back to Basics: How to Write an Effective Business Blog

Back to Basics: How to Write an Effective Business Blog


Find answers to common questions about business blogging, such as what to write about and how often to post.
How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
Your role on the customer journey

Your Role on the Customer Journey


Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…
Anatomy of an Infographic

Anatomy of an Infographic


Infographics are a great way to tell a story in an interesting and engaging way. Learn what goes into a stellar infographic.
Play time: Why you should add gamification to your content strategy

Play time: Why you should add gamification to your content strategy


Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.