B2B Marketing Zone

More by Amy Duchene

Amy Duchene is a lifelong writer and editor with more than a decade of experience in B2B marketing for a huge software company in the Pacific Northwest. Outside of work she writes fiction (YA novels, mostly) and loves to dip her toes in the Pacific.

New Year's Resolutions: How to Be a Better Marketer in 2018

New Year’s Resolutions: How to Be a Better Marketer in 2018


What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…
A SWOT for Your B2B Marketing Automation Strategy

A SWOT for Your B2B Marketing Automation Strategy


Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.
How to Raise Your Customers from the Dead with 5 Engagement Tactics

How to Raise Your Customers from the Dead with 5 Engagement Tactics


Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
6 Marketing Tactics to Improve Your Campaigns

6 Marketing Strategies to Improve Your Campaigns


Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing

Crafting an Exceptional Statement to Keep You on Mission


Mission statements - why you need one, and how to create them
Conference Season Prep: Make the Most of Trade Shows

Conference Season Prep: Make the Most of Trade Shows


How to make the most of conference season, as a planner and attendee, including how marketing automation can help.
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
How to Conduct an Audit Your Marketing Efforts in 9 Steps

How to Conduct an Audit of Your Marketing Efforts in 9 Steps


Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
Act-On Welcome Future Rockstar Image

Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It


Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
Back to Basics: A Primer on Marketing Metrics

Back to Basics: A Primer on Marketing Metrics


What marketers need to know about measuring success, including what metrics to track and what to do with the insights.