What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…
Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.
Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics
Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.
Having a background in storytelling concepts, principles and tactics can inform your marketing
Mission statements - why you need one, and how to create them
How to make the most of conference season, as a planner and attendee, including how marketing automation can help.
Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
What marketers need to know about measuring success, including what metrics to track and what to do with the insights.