B2B Marketing Zone

More by Amy Duchene

Amy Duchene is a lifelong writer and editor with more than a decade of experience in B2B marketing for a huge software company in the Pacific Northwest. Outside of work she writes fiction (YA novels, mostly) and loves to dip her toes in the Pacific.

Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…
Back to Basics: How to Write an Effective Business Blog

Back to Basics: How to Write an Effective Business Blog


Find answers to common questions about business blogging, such as what to write about and how often to post.
How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
Your role on the customer journey

Your Role on the Customer Journey


Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…
Anatomy of an Infographic

Anatomy of an Infographic


Infographics are a great way to tell a story in an interesting and engaging way. Learn what goes into a stellar infographic.
Play time: Why you should add gamification to your content strategy

Play time: Why you should add gamification to your content strategy


Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.
Planning for the New Year: How to create an editorial calendar

Planning for the New Year: How to create an editorial calendar


An editorial calendar is key to helping you realize your marketing goals. Read this post to learn how to make your own for…
Why you need a creative brief for every project

Why you need a creative brief for every project


Use our creative brief template for planning the visual elements of your next marketing campaign.
This is a picture of a woman wrapping a holiday present with a pull quote asking whether user engagement driving your holiday email strategy

Menu-Planning Your Marketing Mix


Planning a meal menu is a whole lot like planning a marketing mix. This article offers tips for planning your next campaign.
Why You Need a Style Guide (and How to Make One)

Why You Need a Style Guide (and How to Make One)


Brands have become publishers; that means you need a house style guide as a key part of your branding guidelines. Why and how…
How to Produce a Great Webinar

How to Produce a Great Webinar


From promotion to best practices in production, here’s what you need to produce a great webinar.
How to Create a Successful Webinar? Start by Asking These 7 Questions

How to Create a Successful Webinar? Start by Asking These 7 Questions


Online learning is hot, making webinars a good way for you to position your company as a thought leader. Learn what to consider…

Do you mind the clock? Or does time mind you?


You’ve routinely got six active projects and two fires to deal with. Discover 10 time management tips to help you multi-task and (still)…

How to Speak the Same Language as Your Marketing Audience


Every industry has its own language and buzzwords. Want your marketing audience to trust your expertise? Learn (and use) their lexicon.