B2B Marketing Zone

More by Amy Duchene

Amy Duchene is a lifelong writer and editor with more than a decade of experience in B2B marketing for a huge software company in the Pacific Northwest. Outside of work she writes fiction (YA novels, mostly) and loves to dip her toes in the Pacific.

How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
Your role on the customer journey

Your Role on the Customer Journey


Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…
Anatomy of an Infographic

Anatomy of an Infographic


Infographics are a great way to tell a story in an interesting and engaging way. Learn what goes into a stellar infographic.
Play time: Why you should add gamification to your content strategy

Play time: Why you should add gamification to your content strategy


Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.
Planning for the New Year: How to create an editorial calendar

Planning for the New Year: How to create an editorial calendar


An editorial calendar is key to helping you realize your marketing goals. Read this post to learn how to make your own for…
Why you need a creative brief for every project

Why you need a creative brief for every project


Use our creative brief template for planning the visual elements of your next marketing campaign.
This is a picture of a woman wrapping a holiday present with a pull quote asking whether user engagement driving your holiday email strategy

Menu-Planning Your Marketing Mix


Planning a meal menu is a whole lot like planning a marketing mix. This article offers tips for planning your next campaign.
Why You Need a Style Guide (and How to Make One)

Why You Need a Style Guide (and How to Make One)


Brands have become publishers; that means you need a house style guide as a key part of your branding guidelines. Why and how…
How to Produce a Great Webinar

How to Produce a Great Webinar


From promotion to best practices in production, here’s what you need to produce a great webinar.
How to Create a Successful Webinar? Start by Asking These 7 Questions

How to Create a Successful Webinar? Start by Asking These 7 Questions


Online learning is hot, making webinars a good way for you to position your company as a thought leader. Learn what to consider…

Do you mind the clock? Or does time mind you?


You’ve routinely got six active projects and two fires to deal with. Discover 10 time management tips to help you multi-task and (still)…

How to Speak the Same Language as Your Marketing Audience


Every industry has its own language and buzzwords. Want your marketing audience to trust your expertise? Learn (and use) their lexicon.
How to create an engaging and effective presentation

How to Create an Engaging and Effective Presentation


How to tell your brand’s story and keep your audience awake (and engaged). Master the art of the effective presentation slide deck.
7 Confessions of a Digital Marketer & How They Can Make You a Better Marketer

7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)


What are your deepest secrets as a digital marketer? Are they flaws, or virtues? Or a little of both? Do you have any…
Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage_FI

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage


Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day,…