B2B Marketing Zone

More by Amy Duchene

Amy Duchene is a lifelong writer and editor with more than a decade of experience in B2B marketing for a huge software company in the Pacific Northwest. Outside of work she writes fiction (YA novels, mostly) and loves to dip her toes in the Pacific.

Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing

Crafting an Exceptional Statement to Keep You on Mission


Mission statements - why you need one, and how to create them
Conference Season Prep: Make the Most of Trade Shows

Conference Season Prep: Make the Most of Trade Shows


How to make the most of conference season, as a planner and attendee, including how marketing automation can help.
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
How to Conduct an Audit Your Marketing Efforts in 9 Steps

How to Conduct an Audit of Your Marketing Efforts in 9 Steps


Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
Act-On Welcome Future Rockstar Image

Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It


Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
Back to Basics: A Primer on Marketing Metrics

Back to Basics: A Primer on Marketing Metrics


What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
Back to Basics: How to Write an Effective Headline

Back to Basics: How to Write Effective Headlines


Get tips on how to write an effective headline, a compelling window into whatever you are writing.
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Why you need a creative workflow process

Why you need a creative workflow process


Sometimes winging it works—but having a creative workflow process can help you save both time and money.
11 Marketing Lessons Learned from Hollywood

11 Marketing Lessons Learned from Hollywood


Hollywood is a place, adjective, and mindset that teaches us about storytelling, image – and a surprising amount of marketing advice.
The ABCs of a Successful E-Newsletter

Back to Basics: The ABCs of a Successful E-Newsletter


Learn how to create an effective e-newsletter, considering points from A to Z.