B2B Marketing Zone

More by Aleksandr Peterson

Aleks Peterson is the content editor at TechnologyAdvice. a B2B marketing and demand generation firm that connects buyers and sellers of business technology.

5 Key Differences Between Email Marketing and Marketing Automation

5 Key Differences Between Email Marketing and Marketing Automation


Do you need an email marketing solution or a marketing automation platform? Learn 5 factors to help you make the right decision for…
lead scoring

How Important is Lead Scoring?


A lot of marketing teams still guess about when the right time is to pass a lead to sales. Is it after the…