B2B Marketing Zone

More by Adele Revella

Adele Revella is a 25-year technology marketer focused on developing marketers who think like their target audiences, including buyers, customers and sales people. She's the founder of the Buyer Persona Institute and author of the widely popular Buyer Persona Blog.

Buyer Personas: The Five Insights You Really Need (and definitely don’t have)

Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with…