B2B Marketing Zone

More by Adam Mertz

Adam has 20+ years as a product and marketing leader, including leading Customer Marketing and Field Marketing teams, along with Product Marketing teams. He is an expert in B2B marketing strategies that range from the brand side, to the demand and expand parts of the customer journey.

Getting Back To Marketing Basics


Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the…
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

Today’s CMO is tomorrow’s CEO candidate


More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than…

Make The Most of The Customers You’ve Got With Expand Marketing


What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…

Should Social Marketing Still Get Your Vote?


If you can’t link your social marketing to your business goals then No, you shouldn’t focus your resources on social.