More by Adam Mertz

Adam has 20+ years as a product and marketing leader, including leading Customer Marketing and Field Marketing teams, along with Product Marketing teams. He is an expert in B2B marketing strategies that range from the brand side, to the demand and expand parts of the customer journey.

analyst relations success

The 4-Step Recipe for Analyst Relations Success

Is your B2B company looking for a surefire way to rank well in analyst reports? This 4-step recipe will set you up for…

 

Getting Back To Marketing Basics

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the…

 

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

Today’s CMO is tomorrow’s CEO candidate

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than…

 

Make The Most of The Customers You’ve Got With Expand Marketing

What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…