More by Act-On Staff

Getting Emotional: How Customer Sentiment Impacts Marketing

Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work –…

 

How to Perform a Competitive Analysis of Your Brand

How to Perform a Competitive Analysis of Your Brand

Perform a competitive analysis when launching a new product, looking for a brand refresh, or when you benchmarking your business. Here are some…

 

Inside Act-On: A Conversation with Nina Church-Adams

Nina Church-Adams recently became Act-On’s SVP of Marketing. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American…

 

10 Marketing Lessons Inspired by Musician Dave Grohl

Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10…

 

3 Ways CMOs Can Prepare Against Data Breaches

3 Ways CMOs Can Prepare Against Data Breaches

Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan…

 

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…

 

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.

 

Align Your Content Marketing with the Buyer’s Journey

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content…