B2B Marketing Zone

More by Act-On Staff

Getting Emotional: How Customer Sentiment Impacts Marketing


Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work –…
How to Perform a Competitive Analysis of Your Brand

How to Perform a Competitive Analysis of Your Brand


Perform a competitive analysis when launching a new product, looking for a brand refresh, or when you benchmarking your business. Here are some…

10 Marketing Lessons Inspired by Musician Dave Grohl


Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10…