B2B Marketing Zone

More by Aaron Bolshaw

With big brand, Fortune 500 and start-up experience in both B2C and B2B marketing, I've been running email programs for over 10 years. For the last 4+ years, I've used marketing automation and CRM to power up the demand generation operations for technology companies. Currently, I work as the Sr. Manager of Database Marketing for Act-On Software. Find me riding my bicycle in the foothills of the Sierra Nevada mountains in Northern California.


Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an…

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Email marketers love big mailing lists. Every address represents a potential lead, a possible sale, and a way to make more revenue. Growing…

Get Started with a Content Marketing Library

Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. He said nice things about our…

4 Reasons Small Business Owners Flock to Marketing Automation

There’s absolutely no avoiding it. With big companies like Salesforce and IBM acquiring stand-alone marketing automation companies, and recent VC funding news… the…

Keep Calm and Learn How to Nurture Leads

OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program There’s a radio ad running in the…

Multiple or Single Calls to Action? Conventional Wisdom Might Be Wrong

Digital (and especially email) Marketing 101 teaches us to use one single, solitary call to action (CTA) in almost any imaginable situation. The…

How to Nurture New Customers – i♥marketing (Part 4)

Editor’s Note: Our recent regional i♥marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract,…