Every month, Act-On runs a survey asking marketers about their greatest challenges. We do a random drawing of those who participate, and the winner gets a prize. Ian Nate from Adaptive Computing Enterprises is our August survey winner, and will receive a shiny new iPad.
Of the nearly 2,000 marketers surveyed in August, email is still the most-used technology. Automated programs, such as lead scoring, are the least-employed.
And the biggest challenges are time and money:
Want to learn more about how your programs, results, and challenges rate against other organizations? Take Act-On’s 6-question survey, then join us in a webinar September 26 to discuss the results we gather.
Every survey participant is entered into a drawing; September’s winner will get a Macbook Air.
Have a great Labor Day weekend, everyone!