According to Forrester Research, US firms alone spent US $1.51 billion on email marketing in 2011. Spending on email marketing is projected to grow to $2.468 billion in 2016.
And why not? Email marketing is reportedly second only to search marketing as the most effective online marketing tactic. Return on investment can be tracked. Email scales; and it can serve as the solid center of a multi-channel integrated marketing program. Best of all, it’s an effective way for marketers to build personalized, interactive relationships with prospects and customers.
Email Marketing Tools
Act-On provides simple but sophisticated email marketing tools that help marketers execute all the tasks necessary to create and deliver an effective email campaign:
- Create email: It’s really easy to build an email from scratch, adapt an Act-On template, or re-use a proven performer. Format text and add graphics to extend company branding. Get interactive with forms, surveys, and documents; embed audio and video, link to webinars, and more.
- Address email: Slice and dice lists; take advantage of behavioral segmentation and lead characteristics to target the right audience. Suppress by the same factors, with the same ease.
- Send email: Act-On checks for personalization errors, CAN-SPAM compliance, and spam filter issues. The platform automatically suppresses duplicates, opt-outs, and previously bounced addresses. With a simple Litmus integration, Act-On can even help proof how a message will look in various email programs. Send immediately or schedule deployment; messages will go out in both email and plain text.
- Track email: Act-On’s dynamic reporting tool shows you how many opens, click-throughs and bounces your email is getting. Drill down into any recipient’s profile to see the full history of that lead’s engagement with all your campaigns and your organization.
Want to see for yourself how easy it is to create and deploy Act-On email? Watch this short video to see the whole process in less than six minutes.
From content creation to launching campaigns to real-time reporting and from integrating with CRM systems to promoting to webinar management – Act-On’s proven tools help you implement integrated campaigns from start to finish. Visit our website to learn more about Act-On’s email marketing services today.