As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. There are two very good reasons for this:
- New technologies put it within reach of the average company.
- It really, really works.
If you want to learn more about how today’s technologies make ABM more feasible for more companies, read Kevin Bobowski’s post from last week.
If you want proof that account-based marketing works, take a look at this infographic. It shows the results of various studies – and the trend lines are clear. (And if you’d like to share this infographic, here’s the link.)
Account-based marketing has captured the attention of the marketing industry for good reason. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. Download, “How to Profit From Account-Based Marketing” to learn how to deploy a successful ABM strategy that produces real and repeatable success – with technology you probably already have.