B2B Marketing Zone



Buyer Persona Basics

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella, who also advises that you hold direct interviews with real buyers and build your personas

Persona: More Than A Movie

Persona” is a term that’s gotten very popular in marketing in the last few years. In ancient Latin, the word meant “mask.” It may have evolved from the Etruscan personare (“to sound through”), which referring to the theatrical wooden mask

Bootstrap Buyer Persona Building in 4 Steps

“Buyer, Buyer, Buyer.” You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and central the buyer is, and how important it is to develop a “buyer centric” approach to demand

7 Tips for Using Buyer Personas in Lead Nurturing

Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? What are their pain points? Who are

Webinar Recap: Five Key Insights for Buyer Personas

We were recently pleased to present a webinar titled Buyer Personas: The Five Insights Every Marketer Needs to Nail, featuring Buyer Persona Institute President, Adele Revella and Act-On Software CMO, Atri Chatterjee as presenters. This webinar focused on buyer personas

7 Tips for Using Buyer Personas in Lead Nurturing

Sam Boush is the president of Lead Lizard, a B2B marketing agency that helps enterprise clients get the most out of their demand generation tools. (Full disclosure: Lead Lizard and Act-On are partners.)  One of the agency’s strengths is lead

How to Make Audience Segmentation Truly Personal

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in