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Return on Influence with Mark Schaefer – MadMarketing TV Episode 12

…ly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter. Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer. MadMarketing TV is sponsored by Act-On Software. Visit…

Content Marketing: Thinking Like a Publisher – MadMarketing TV Episode 6

…like a publisher”? The importance of continuously acquiring and indexing content The role that thought leadership plays in content creation Join Jeff and Jim as they continue the discussion started with Joe Pulizzi in MadMarketing TV Episode 3 and take content marketing to a deeper level. Jim discusses key practices that allow marketers to “think like a publisher” to proliferate and syndicate content, and position themselves…

Content Marketing: Leaping Out of the Content Ocean with Doug Kessler – MadMarketing TV Episode 11

…on. Doug sums it all up by presenting the four principles of content differentiation. To hear more from our special guest Doug Kessler, visit his website or follow him on Twitter. Don’t forget to join us for our next episode when we discuss the power of social media influence with Mark Schaefer. Also, look out for special “After Party” footage from this interview with Doug Kessler. MadMarketing TV is sponsored by Act-On Software. Visit…

Marketing in the UK with Andy Betts – MadMarketing TV Episode 10

…resented in this episode, please click. To hear more from our special guest Andy Betts, follow him on Twitter, or connect with him on LinkedIn. Don’t forget to join us for our next episode when we discuss leaping out of the content ocean with Doug Kessler. Also, look out for special “After Party” footage from this interview with Andy Betts, as well as a special guest post from him. MadMarketing TV is sponsored by Act-On Software. Visit…

Landing Page Optimization with Tim Ash – MadMarketing TV Episode 9

…nversion rates and help your business. To hear more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference. Don’t forget to join us for our next episode when we discuss marketing in the UK and Western Europe with Andy Betts. Also, look out for special “After Party” footage from this interview with Tim Ash, as well as others. MadMarketing TV is sponsored by Act-On Software. Visit…

B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh – MadMarketing TV Episode 8

…on Twitter, or send an email to mcintosh@acquireb2b.com to request your free: Sales Lead Calculator Spreadsheet Sales Lead Success Checklist B2B Marketing Technology Insights Subscription Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others. MadMarketingTV is sponsored by Act-On Software. Visit…

Lead Nurturing and Scoring – MadMarketing TV Episode 5

…it plays in B2B marketing today, as well as key takeaways for ultimate lead nurturing success. To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter. Don’t forget to join us for our next episode on Thursday, December 29 and look out for special “After Party” footage from this interview with Steve Gershik, as well as others. MadMarketingTV is sponsored by Act-On Software. Visit…

More Content Marketing: Thinking Like a Publisher with Jim Burns

…video content that is faster and cheaper – allowing companies to build out content that is not only relevant, but a powerful asset that is not cost prohibitive. View Jeff’s interview with Jim Burns in it’s entirety in MadMarketing TV Episode 6. To learn more about our special guest Jim Burns, visit his website, read the Avitage blog, and follow him on Twitter. MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com…

More Lead Nurturing and Scoring with Steve Gershik

…to see these skills as indispensible. With social media empowering buyers to own the buying process – what is the role of sales and marketing in this new reality? View Jeff’s interview with Steve Gershik in it’s entirety in MadMarketing TV Episode 5. To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter. MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to…

More Social B2B Insights with Paul Gillin

…cebook to videos, blogging and photo sharing, and poses the question – as social become the new mainstream is the term “Social Media” even relevant any longer? View Jeff’s interview with Paul Gillin in it’s entirety in MadMarketing TV Episode 4. To learn more about our special guest Paul Gillin, visit his website, read his blog, and follow him on Twitter. MadMarketingTV is sponsored by Act-On Software. Visit http://actonsoftware.com to…