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Advocacy Marketing Part 2: Building Your Plan in 5 Steps

…opinions and inputs. They won’t want to stay if you aren’t there too. After a few iterations of the above tactics, your program will be increasingly positioned to scale up – more invitations, more campaigns, more advocates. Step 3: engage Engaging your advocates is just like engaging your prospects and leads: you use campaigns. In advocacy marketing, campaigns are often called “asks” because they’re used to request specific action…

Advocates and Influencers: Differences, Uses, and Red Flags

…o be part of a focus group. Contribute money to their favorite charity. Send them a cool t-shirt. Ask them directly for referrals. See if they’re willing to be the subject of a case study For more ideas on how to reward your advocates, see Zuberance’s blog: The Top Ten Ways to Reward Brand Advocates. You can do any of the things listed above, and much more – just don’t take them for granted or ignore them. Find the right influencers Looking for…

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

…at the top of the funnel by promoting you and your products, services, great experiences, content, events, offers, promotions, deals, coupons, etc. across their wide range of blogs and social networks. 3. Content marketing. Advocates tend to be prolific content creators (even paid advocates because they have a vested interest in your brand’s success). This means advocates are far more likely to proactively share your content. The more useful…

Best Ways to Thank (& Galvanize) Your Brand Advocates

…giveaways you make available. Allow them to weigh in on the blog posts you write or solutions you devise, so that they feel heard and useful. After all, as Anita Loomba notes in her story,”Tips for Building Loyal Brand Advocates” for Social Media Today, businesses that don’t listen to their followers are liable to produce “brand critics, not brand advocates.” Thank them directly! Never underestimate the effect a simple “thank you”…

4 Tips for Maximizing Advocacy

…s of expertise. The benefit here is twofold: customers are given opportunities to be domain experts, while Act-On receives valuable marketing content in terms of testimonials, case studies, and feedback. 3. Be a resource for advocates. When it comes to the rewards you offer advocates, it’s worth your time to consider their needs and pain points as customers. That way, you have something concrete to speak to and can provide them value for their…

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2

…motivate your advocates and keep them engaged for the long-term. Motivating through value and needs Let’s be honest. Happy customers will spread the word without much nudging. But you often can’t turn loyal fans into raving advocates without serving up the right incentives. Advocates have their needs, too! For advocate marketing to be most effective, participants need to feel valued, recognized and be rewarded with perks and feedback. Here’s a…

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2

…ct reviews and case studies. Purchase: Help close the deal with customer testimonials and reference calls. Feedback: Improve your product, processes, marketing and more by sharing feedback or participating in user groups. If advocates can boost sales and marketing efforts from end to end, how do you hook them and keep them coming back? Stay tuned for a future post on how to create valuable experiences to keep your advocates engaged.   Want…

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

…tirement. We would do these so when the (blank) hit the fan, we already had a positive relationship with the first responders, and we could leverage that. That is what you want to do as you build and strengthen your group of advocates. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] A quick recap So to recap, as your business grows, it is a matter of when – not if – trolls will attack. The best way to deal with it when…

Influencer Marketing: The Next Step for Content Marketing

…other things, you’ll learn: The difference between followers, contacts, and influencers How to convert contacts into influencers and advocates How to discover what your advocates are saying about you How to engage with your advocates How to craft messaging for your advocates What you can learn from your grandmother Get useful, cutting-edge knowledge about influencer marketing in this webinar: The Next Step for Content Marketing Tuesday August…

How to Harness the Power of a Referral Marketing Business

…stomers feel known, valued, and well supported. This kind of communications helps keep customers loyal when your competitors come calling. It reduces churn and encourages upsell; and pays off again when your customers become advocates for your brand and your products. Three easy ways to help your customers feel good about their purchase: Automate the onboarding process so your customers have access to a plethora of tools, resources, and…