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Advocacy Marketing Part 2: Building Your Plan in 5 Steps


Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice:  What is advocacy marketing? and Why is it awesome? This installment will unpack the How (as in How

Advocates and Influencers: Differences, Uses, and Red Flags


“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. They are critical in your branding efforts, as word-of-mouth is still the most powerful force for influencing potential customers.

Best Ways to Thank (& Galvanize) Your Brand Advocates


As Thanksgiving approaches and a new year looms large upon the horizon, it’s only natural to take a bit of time to think back on the changes past months have brought, and to show your loved ones the appreciation they’re

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore


If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it serious consideration. Here are a few reasons: According to McKinsey & Company, word-of-mouth (WOM) is the primary factor behind 20%-50% of

4 Tips for Maximizing Advocacy


As more buyers today make the Internet their primary tool for researching particular solutions and brands, businesses are afforded unique opportunities to set themselves apart and to speak directly to customers sounding off on the services they receive. One of

The Guide to a Successful Employee Advocacy Plan


Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.