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Advocates and Influencers: Differences, Uses, and Red Flags

Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. They are critical in your branding efforts, as word-of-mouth is still the most powerful force for influencing potential customers.

4 Tips for Maximizing Advocacy

As more buyers today make the Internet their primary tool for researching particular solutions and brands, businesses are afforded unique opportunities to set themselves apart and to speak directly to customers sounding off on the services they receive. One of

Influencer Marketing: The Next Step for Content Marketing

Global content marketing expert Andreas Ramos has authored nine books on digital marketing and related topics; served as the analytics and SEO strategist for Stanford’s Graduate School of Business; and founded multiple successful companies. In 2001, as the dust from