B2B Marketing Zone

SEARCH ACT-ON'S MARKETING ACTION BLOG

YOUR RESULTS FOR "CASL"

CASL Compliance: Q & A About Canada’s Anti-Spam Law

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of

Email Marketing to Canada? New Laws Will Affect You

Q: Who is the last of G8 contries to introduce into law compliance pertaining to Spam? A: It’s Canada. The Canadian Anti-Spam Law (CASL) C-28 is due to become law in Canada in early 2013. Bill C-28 affects commercial emails

Big Data Can Help Your Email Deliverability

It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they

12