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CASL Compliance: Q & A About Canada’s Anti-Spam Law

https://www.act-on.com/blog/casl-compliance-qa-canadas-anti-spam-law/

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of

Frequently Asked Questions about Email Deliverability

https://www.act-on.com/blog/frequently-asked-questions-about-email-deliverability/

Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We recently

Marketing in Canada? You Must Comply with New Law by July 1, 2014.

https://www.act-on.com/blog/marketing-canada-must-comply-new-law-july-1-2014/

The hammer fell on Wednesday, December 4th:  Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves. They’ve set the bar

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

https://www.act-on.com/blog/spring-into-compliance-the-canadian-anti-spam-law-casl-is-around-the-corner/

Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The

Email Marketing to Canada? New Laws Will Affect You

https://www.act-on.com/blog/email-marketing-to-canada-new-laws-will-affect-you/

Q: Who is the last of G8 contries to introduce into law compliance pertaining to Spam? A: It’s Canada. The Canadian Anti-Spam Law (CASL) C-28 is due to become law in Canada in early 2013. Bill C-28 affects commercial emails

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

https://www.act-on.com/blog/build-bigger-healthier-email-lists-with-double-opt-ins-and-preference-centers/

Email marketers love big mailing lists. Every address represents a potential lead, a possible sale, and a way to make more revenue. Growing your lists is an important part of a healthy email marketing strategy. But there’s a difference between

Big Data Can Help Your Email Deliverability

https://www.act-on.com/blog/big-data-can-help-email-deliverability/

It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they

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