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David Fowler_Digital Insights

Rethink Marketing Automation – for the CASL-Compliant Marketer


Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.

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Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Long-Form Content vs. Short-Form: Which Gets the Results You Want?


Long-form content outperforms short-form, but your reader has the attention span of a goldfish. Learn how to create content that holds the reader's…

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6 Success Factors for Adopting Marketing Automation

6 Success Factors for Adopting Marketing Automation


Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors…

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Don't Bore People- 10 Ideas for B2B Newsletter Content_FI

Don’t Bore People: 10 Ideas for B2B Newsletter Content


Don’t waste your time creating a newsletter nobody wants to read. Here are 10 ideas to help you create useful, compelling newsletter content,…

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From Scratch: Four (Free) List Building Strategies

From Scratch: Four (Free) List Building Strategies


Modern marketing turns on having a good list. Four free, time-based, proven agency strategies for list building (which can work for companies, too).

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8 Killer Tips for More, Better, Earned Media

8 Killer Tips for More, Better, Earned Media


Earned media is digital word of mouth. You can’t buy it, but you can arrange circumstances to favor it. We'll show you 5…

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How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football


Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…

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Mining Un-engaged Prospects using a Multivariate A/B Approach

Mining Un-engaged Prospects using a Multivariate A/B Approach


You might think your unengaged email recipients should click the same subject line that your engaged recipients do. You might be wrong. Read…

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5 Questions to Ask Before Starting a Newsletter

5 Questions to Ask Before Starting a Newsletter


Thinking about starting a B2B newsletter? 5 questions to help you determine what it will take, and whether – or not – it’s…

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Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Advanced Retargeting: Nurturing Your Audience Across Digital Channels


Retargeting is a key tactic for account-based marketing success. Read this use case illustrating how to use personas, content, and retargeting together for…

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