B2B Marketing Zone

8 Reasons Why Email is Still the Killer App – For Now

8 Reasons Why Email is Still the Killer App – For Now


About

Pam Neely has been marketing online for 18 years. She has a background in publishing and journalism, including a New York Press Award and a Hermes Creative Award for blog writing. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University and is the author of a bestselling Amazon Kindle book "50 Ways to Build Your Email Marketing List." Follow her on Twitter @pamellaneely.


  • Krishnam

    Excellent article. I agree that email is not going to disappear in near future. I can’t imagine if not email then what? I doubt if social media can take over email. I am sure email will evolve in terms of content it can deliver. Interactive and dynamic emails is the future. I am sure, in near future, every email client would raise the standards to match that of a web browser – a web browser for email. Email analytics and tracking is an ocean. The future is AI Emails if I am not taking too much into future.

    • pamellaneely

      I agree, Krishnam – interactive and dynamic emails are the future. And the whole AI/machine learning world has incredible opportunities.

  • Nice post Pam! Email is effective, adaptable, ubiquitous and here to stay. Compared to more ‘social’ mediums like Twitter / Facebook, it’s also more focused. The act of ‘opening’ an email means you zero in on that content, which gives email marketers like us a chance to deliver our message in a way which gets noticed.

    • pamellaneely

      Great point, Nathan. An email message has considerably fewer distractions than, say, a page on Forbes.com or other sites. It certainly has fewer distractions than Facebook. Thanks for your comment!

  • Mayank Batavia

    Pam, that was one intelligent post, the list carefully crafted, not simply numbered to fit titles like “8 Things you didn’t know about blah-blah “. Thanks for this.
    The fact that people join you on your mailing list also is a positive sign that they’d like to hear from you, which isn’t always the case in other forms of marketing….

    • pamellaneely

      Glad you liked it Mayank. Thanks for the feedback.