80% of companies say that event marketing is important to marketing success and 40% say it’s critical. But at a time when integrated, cross-channel marketing plays a critical role for marketers, just 29% of B2B companies say their event marketing initiatives are very integrated with other marketing campaigns.
Join Act-On’s CMO, Atri Chatterjee, and Hafez Asel of Re-Targeter, Shari Johnston of Demandbase, and David Pitta of BrightTALK in a live video roundtable as they discuss how they apply demand gen strategies to create, distribute, and measure event programs. Topics include:
- Creating a content strategy
- Maximizing audience development across owned, earned and paid sources
- Powering opportunity pipeline creation through lead management and sales enablement
- Achieving measurable results through integrated marketing
Sign up for this free webinar now! 4 Demand Generation Strategies Using Webinars: Tuesday, November 13, 8 am Pacific.
Can’t attend but interested in the topic? Check out Act-On’s brand new white paper, Introduction to Integrated Marketing: Online and In-Person Events.