B2B Marketing Zone

5 Steps to Increase Conversion Rates with Account-Based Marketing

5 Steps to Increase Conversion Rates with Account-Based Marketing


About

McKenzie Ingram is a marketing journalist for Act-On Software. She received a B.A. in Advertising and a B.S. in German from the University of Oregon in 2011 and has since worked as a copywriter, content creationist, and digital marketer.