Join guest host Jeff Ogden and special guest Jeffrey Hayzlett – Best Selling Author, “Celebrity CMO”, and part-time cowboy in this very special 2012 MadMarketing TV Kickoff Show!
Listen in as they discuss:
- Fresh ideas for engaging buyers with snaptags
- The value of “friendsourcing”
- Key tips for how B2B Marketers can use social media to engage with and learn from customers in 2012
- Why change is critical, but hard to do
Join Jeff and Jeffrey as they discuss his new best-selling book, “Running the Gauntlet” and the use of snaptags vs. QR codes in publishing and print. Jeffrey recommends tips for how marketers can create brand ambassadors with social media by listening, gathering information and then engaging. Jeffrey also defines unique terms he’s coined such as “chief learning officer” and “friendsourcing” – exploring these terms in details and why they’re important for marketing today. Jeffrey ends with his key tips for marketers and encourages marketers to cause tension within their organization to shake things up and create change for success.
Don’t forget to join us for our next show on Thursday, January 19 when we discuss compelling offers with Mac McIntosh. Also, look out for special “After Party” footage from this compelling interview with Jeffrey Hayzlett, as well as others.
MadMarketingTV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more.