B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

How to Tie Your Content Marketing into Your Account-Based Marketing

How to Tie Your Content Marketing into Your Account-Based Marketing


Account-based marketing is the most powerful strategy you can use to bump your close rates and deal sizes. How to leverage your content…
david ogilvy_FI

5 Content Marketing Lessons from David Ogilvy


Maybe content marketing isn’t as trendy as we thought. Here are 5 timeless gems of advice from the Father of Advertising, David Ogilvy.
10 Groups to Join on LinkedIn if You’re in Marketing

10 Groups to Join on LinkedIn if You’re in Marketing


No matter what your marketing concerns may be, there are probably several groups to join on LinkedIn that focus on what you care…
What You Need to Know About Email Feedback Loops_FI

What You Need to Know About Email Feedback Loops


Here’s a nice tip for an email marketer: Sign up to get a feedback loop (FBL) from ISPs. The feedback can help you…
From Scratch- Three (More) List Building Strategies

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


3 savvy paid strategies for email list building. The right stuff for agencies building lists for clients, or for the sophisticated in-house company…
Social Media Audiences Are Great, But Email Audiences Are Better

Social Media Audiences Are Great, But Email Audiences Are Better


Compared to old-shoe email, social media is the shiny new game. But if you want conversions, go with the tried-and-true: email delivers.
David Fowler_Digital Insights

Back to School – Let’s Keep Our Kids Safe Online


92% of teens go online daily, and kids as young as 3 are online, exposed to all the wonders (& dangers) of the…
How To Make the Most of the YouTube Content Marketing Customer Journey_fI

How To Make the Most of the YouTube Content Marketing Customer Journey


If you use YouTube content marketing correctly, you can have great search results from low-cost evergreen content.
Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)

Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)


The key benefits of a multi-generational workplace, from sparking innovation to ensuring bench depth to understanding your customers and more.
The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less


It can take four hours (or much longer!) to create and optimize a great post. Why not take 30 minutes for promoting your…
Should Social Marketing Still Get Your Vote?_FI

Should Social Marketing Still Get Your Vote?


If you can’t link your social marketing to your business goals then No, you shouldn’t focus your resources on social.
How to Hire the Perfect Person to Run Your SEO_FI

How to Hire the Perfect Person to Run Your SEO


If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…
8 Genius Ways to Repurpose Content _FI

8 Genius Ways to Repurpose Content


It takes so much time and effort to create great content that you can’t afford to use it just once. Discover 8 ways…
The Devil’s in the Details- Email From Names and Addresses

The Devil’s in the Details: Best Practices For Email From Names and Addresses


Email success is dependent on many small-but-meaningful decisions. Your email From names and addresses are two that count for more than you might…
A 20-Point Checklist for the Perfect Email Newsletter_FI

A 20-Point Checklist for the Perfect Email Newsletter


Following a checklist helps bullet-proof any project. Here’s a 20-point checklist to help you ensure your newsletter meets your own standards.
10 Things You Need to Know About Account-Based Marketing

10 Things You Need to Know About Account-Based Marketing


If you read marketing news daily, you may be overwhelmed by “account-based marketing.” Cut to the chase with these 10 things you need…
David Fowler_Digital Insights

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?


Yahoo, we hardly knew ya. Now that Verizon has swallowed another Internet service provider in addition to AOL…what will happen to the Yahoo!…
Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage_FI

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage


Throwing a wedding is like closing a big deal: Courtship, then a contract. But should you be focusing not on the big day,…