Act-On Marketing Blog

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Marketing Automation

How and Why to Move from an ESP to Marketing Automation

When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity.

 

Rethink Marketing: Why Does Your Sales Team Hate Your CRM?

Why does your sales team hate your CRM? On this episode of the Rethink Marketing podcast, Adam Honig discusses why sales prefers selling…