B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content


Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy


Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level.
6 Tips to More Powerful Social Selling

6 Tips to More Powerful Social Selling


Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy.
The Powerful Guide to SEO for Startups and Small Businesses

The Powerful Guide to SEO for Startups and Small Businesses


Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software.
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
Marketers Just Want To Market: Here’s How

Marketers Just Want To Market: Here’s How


Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
What GDPR Means for Your Business

What GDPR Means for Your Business


This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business.
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…
Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with the New Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…
3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience


Find out three killer ways to improve your customer experience with personalized marketing in this blog.
Getting Smarter About Pipeline Marketing

Getting Smarter About Pipeline Marketing


Should marketers be compensated like the sales team? Consider adopting a pipeline marketing strategy.
How to Set Up a Killer Google Analytics Dashboard

How to Set Up a Killer Google Analytics Dashboard


Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.
5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree


It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.
Email Deliverability_This is Why It Matters

Email Deliverability: This is Why It Matters


If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing…
Talent Management - Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software


Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…