B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

When, Why and How to Gate Content Along the Customer Journey


Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The…
MQL

7 Steps to Defining a Marketing-Qualified Lead (MQL)


When marketing creates a "qualified lead" definition that doesn't work for sales, those leads often get ignored. How to make the process work…

12 Tips for Amazingly Effective Email Subject Lines for 2018


How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start…

Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips


A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail…
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism


Marketers must change the way they approach lead generation to get in front of buyers earlier. Get 4 strategies that will attract more…

Once is Never Enough: How to Repurpose Content Like a Boss


Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best…

Win More Leads, More Trust, and More Engagement with Video Marketing


Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to…
Mid-Year Marketing Check-In with Measurement

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists


On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here…

The Guide to a Successful Employee Advocacy Plan


Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies


Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each…
Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox


There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

6 Steps Toward Sales and Marketing Alignment


Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.
Six Key Components of a High Performance Marketing Plan

Six Key Components of a High Performance Marketing Plan


A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a…
12 Ways to Boost Your Website’s Lead Generation Performance

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

How to Write a Creative Brief for Your Next Video Project (with Template)


Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and…

Get it in Writing: The Benefits of a Sales and Marketing SLA


Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…
How to Maximize Your Inbound Strategy

How to Maximize Your Inbound Strategy


Many marketing shops claim to have an inbound marketing strategy. But is your inbound strategy working? In this post, we deep dive into…