B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


Take a look at the customer lifecycle metrics you need to track in part two of this series: capturing prospects.
Rethinking the Role of Marketing in B2B Customer Engagement

Rethinking the Role of Marketing in B2B Customer Engagement


Customer Engagement throughout their lifecycle is key to a healthy business, but should sales, marketing, or customer success be in charge? This blog…
Your role on the customer journey

Your Role on the Customer Journey


Creating a customer journey map helps you direct customers to the actions that you want them to take. But you also must prepare…

5 Content Marketing Predictions for 2017


What marketing trends will play the largest role in content marketing for 2017? Find out.
What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise


Wondering what customer intimacy means? Go back and watch the movie Big and learn a few tips.
Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.
8 Ways to Maximize the Value of Online and In-Person Events

8 Ways to Maximize the Value of Online and In-Person Events


Online and in-person events can be a great channel for marketers, but also very expensive. This blog will help you to get the…
Anatomy of an Infographic

Anatomy of an Infographic


Infographics are a great way to tell a story in an interesting and engaging way. Learn what goes into a stellar infographic.
Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


Find out why brands are investing heavily in influencer marketing campaigns in 2017.
Act-On: The Ideal Mid-Market Solution

Act-On: The Ideal Mid-Market Solution


Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
How to Entice Your Clients to Join the Marketing Automation Party

How to Entice Your Clients to Join the Marketing Automation Party


Let’s look at what you might consider when helping your customers see that marketing automation is the hub of their top-shelf marketing strategy.
16 Greats of ’16: The Year’s Best Business Books for Marketers

16 Greats of ’16: The Year’s Best Business Books for Marketers


This is a list of the 16 best business books of 2016 compiled to help you improve job performance and inspire action!
Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)


In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois about the Internet of Things and the opportunity…
The 10 Best Marketing Action Blogs of 2016

The 10 Best Marketing Action Blogs of 2016


In case you missed it: here are the top marketing action blogs from 2016. Get caught up now!
5 Psychology Principles Every Marketer Should Know

5 Psychology Principles Every Marketer Should Know


Effective marketing comes down to our ability to persuade an audience. Here are five psychology principles for marketers to help you do exactly…
Play time: Why you should add gamification to your content strategy

Play time: Why you should add gamification to your content strategy


Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.
See How Finding the Right Marketing Automation Platform Saves You Time and Money

How the Right Marketing Automation Platform Saves You Time and Money


Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.
Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor


Start-ups are hot! More than half a million businesses are created monthly. Tune in for 6 Entrepreneurship Lessons we can learn from one…