Act-On Marketing Blog


Using Progressive Profiling

Using Progressive Profiling for a Frictionless Customer Experience

Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect…


Using Video Marketing to Improve Engagement

Using Video Marketing to Improve Engagement

This blog post walks you through 3 ways to use video marketing to improve engagement - including customer reviews, webinars, and live streaming.


This is how B2C companies can leverage lead scoring

Should B2C Companies Practice Lead Scoring?

Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C…


Best Practices for Digital Marketing Compliance

Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results.


Content Marketing Distribution Strategies for Insurance Companies

How Insurance Marketers Can Distribute Content Using Marketing Automation

Read this blog to learn how getting great content in front of the right audience can help your insurance company see results.


Wealth Management Process

Automate Your Wealth Management Marketing Processes

Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies.


Insurance Policyholder Retention

Marketing Automation for Insurance Policyholder Retention

Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention.