B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

7 Best Practices for Optimizing Sales Enablement

7 Best Practices for Optimizing Sales Enablement


Read these best practices on how your sales enablement team can act as a middle man between sales and marketing teams.
Mapping Your Content to the Buyer’s Journey in 15 minutes

Mapping Your Content to the Buyer’s Journey in 15 minutes


Mapping your content to the buyer’s Journey is a critical step in ensuring your business success. Read this post for some quick tips.
Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.
Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Are You Ready for Marketing Automation?

Are You Ready for Marketing Automation?


Marketing automation can make your day-to-day marketing operations easier – but only if you have the right resources and infrastructure. Read this blog…
Three Key Changes to the Digital Compliance Landscape, Including GDPR

Three Key Changes to the Digital Compliance Landscape, Including GDPR


There are some major changes coming in terms of digital compliance and the GDPR, are you prepared?
Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast


More and more car sharing and mobility 2.0 options are being offered. Hear how BMW ReachNow CEO Steve Banfield is marketing his service.
Is Content Marketing Killing Your Customer Conference?

Is Content Marketing Killing Your Customer Conference?


Getting people to attend (and enjoy) your customer conference can be difficult. Could it be content marketing’s fault?
5 Simple Ways to Use Storytelling in Your Marketing

5 Simple Ways to Use Storytelling in Your Marketing


Check out this list of five simple ways to enhance your campaigns with the power of storytelling in your marketing.
What is Customer Marketing

What Is Customer Marketing?


More B2B companies are looking to expand Customer Marketing programs beyond reference acquisition to improve renewal rates and increase loyalty.
Lead Scoring_Set Yourself Up for Success

Lead Scoring: Set Yourself Up for Success


Discover all the best practices you'll need to know to set up a successful lead scoring system with marketing automation.
5 Epic Lessons from Marketing Legends

5 Epic Lessons from Marketing Legends


Some of the best marketing strategies come from marketing legends of the past. Discover powerful lessons from promotion luminaries that fuel results.
Link Building and SEO Strategies to Resurrect in 2017, Part 1

Link Building and SEO Strategies to Resurrect in 2017, Part 1


This year make SEO and link building a focus of your digital marketing. Learn how with eleven helpful strategies from Act-On Software.
Machine Learning is Marketing’s Future: 3 Ways How

Machine Learning is Marketing’s Future: 3 Ways How


Machine learning is the secret marketing weapon that allows you to predict what your prospects need and want, and seamlessly deliver.
What is Demand Generation Marketing?

What is Demand Generation Marketing?


Learn why today’s demand generation marketing programs need to be smarter and more adaptive to the needs of prospective buyers.
6 Best Practices for Setting Up a Lead Nurturing Program

6 Best Practices for Setting Up a Lead Nurturing Program


Lead generation is a key to an overall marketing strategy, but setting up a new program can be tough. Check out these best…
Orion is 17.5 light years away, and so is Marketo's Big Data Project

Orion is 17.5 light years away, and so is Marketo’s Big Data Project


Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all.
Rethink Podcast #13: What It Means To Become An Advocate Marketer

Rethink Podcast #13: What It Means To Become An Advocate Marketer


Social Selling expert Jill Rowley believes sales people should lead with value, and be an advocate marketer for their customers.