B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

What Makes Act-On Different?

What Makes Act-On Different?


With a plethora of choices for a marketing automation system, why choose Act-On? This blog describes why Act-On is different.

Seven Best Practices for Building and Growing a Subscriber List


In order to have a successful email marketing program, you must first build a solid subscriber list. Check out these best practices for…
How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
4 Ways That Automation Is Transforming Marketing

4 Ways That Automation Is Transforming Marketing


Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
10 Tension Deflection Tactics for Stressed-Out Marketers

10 Tension Deflection Tactics for Stressed-Out Marketers


So stressed you can barely breathe? You’re not alone – and here’s how to get your sanity back. Fast.
Customer Lifecycle Metrics, Part 5: Retention and Expansion

Customer Lifecycle Metrics, Part 5: Retention and Expansion


Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.
7 Steps to Achieving Optimal Sales & Marketing Alignment

7 Steps to Achieving Optimal Sales & Marketing Alignment


Learn these tips and tricks to finally help achieve total sales and marketing alignment.
Your 2017 Resource Guide to Digital Marketing Conferences

Your 2017 Resource Guide to Digital Marketing Conferences


Are you thinking about attending a conference this year? Get prepared with an in-depth guide to digital marketing conferences in 2017.
7 Ways That Brands Can Leverage Instagram Stories

7 Ways That Brands Can Leverage Instagram Stories


Check out how to leverage Instagram stories in a variety of different ways to increase brand awareness and drive demand.
How to Get More Results Out of Less Content

How to Get More Results Out of Less Content


Find out some simple changes you can make to your content marketing strategy in order to get the most out of your content.

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer


Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.
8 Content Marketing Mistakes to Avoid in the New Year … and Always

8 Content Marketing Mistakes to Avoid in the New Year … and Always


Content marketing is a key part of your overall marketing strategy, but it can be tricky business. Check out these content marketing mistakes…
How to Write SEO-Friendly Content for Inbound Success

How to Write SEO-Friendly Content for Inbound Success


You’re tasked with writing SEO-friendly content for a new web page, landing page, or blog post. This post outlines some easy steps to…
What Steve Jobs Can Teach Us about Marketing in 2017

What Steve Jobs Can Teach Us about Marketing in 2017


Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.
10 Content Creation Mistakes That Make Me Crazy

10 Content Creation Mistakes That Make Me Crazy


Avoid these 10 content marketing mistakes at all cost!
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat


Take a look at the customer lifecycle metrics you need to track in part three of this series: nurture leads and get them…
The 7 Characteristics of Great Marketing Content

The 7 Characteristics of Great Marketing Content


Great marketing content endears your company to your customers and prospects. This blog shows you how to recognize it.
Data Visualization 101: How to Make Better Pie Charts and Bar Graphs

Data Visualization 101: How to Make Better Pie Charts and Bar Graphs


Want to make your data more persuasive and more widely understood? Follow these simple best practices for pie charts and bar graphs.