Act-On Marketing Blog

IDEAS YOU CAN ACT ON

content editorial calendar

Why and How to Craft a Content Editorial Calendar

A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for…

 

Developing and Cultivating Strong Company Values

These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line.

 

For Immediate Release: Increase Visibility with These Press Release Basics

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications.

 

Marketing Automation for Financial Services Industry

Financial Services Industry on the Path to Marketing Automation Maturity

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to…

 

Google Ads Tracking and Analyzing

The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.

 

Elevator Pitch Feature

Elevator Pitch Strategies to Help You Stand Out from the Crowd

These tips will help you craft an elevator pitch that helps you stand out from the crowd and wins the hearts of your…

 

marketing automation for manufacturing

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software

Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation…