B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

David Fowler_Digital Insights

Rethink Marketing Automation – for the CASL-Compliant Marketer


Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.
Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Long-Form Content vs. Short-Form: Which Gets the Results You Want?


Long-form content outperforms short-form, but your reader has the attention span of a goldfish. Learn how to create content that holds the reader's…
6 Success Factors for Adopting Marketing Automation

6 Success Factors for Adopting Marketing Automation


Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors…
Don't Bore People- 10 Ideas for B2B Newsletter Content_FI

Don’t Bore People: 10 Ideas for B2B Newsletter Content


Don’t waste your time creating a newsletter nobody wants to read. Here are 10 ideas to help you create useful, compelling newsletter content,…
From Scratch: Four (Free) List Building Strategies

From Scratch: Four (Free) List Building Strategies


Modern marketing turns on having a good list. Four free, time-based, proven agency strategies for list building (which can work for companies, too).
8 Killer Tips for More, Better, Earned Media

8 Killer Tips for More, Better, Earned Media


Earned media is digital word of mouth. You can’t buy it, but you can arrange circumstances to favor it. We'll show you 5…
How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football


Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…
Mining Un-engaged Prospects using a Multivariate A/B Approach

Mining Un-engaged Prospects using a Multivariate A/B Approach


You might think your unengaged email recipients should click the same subject line that your engaged recipients do. You might be wrong. Read…
5 Questions to Ask Before Starting a Newsletter

5 Questions to Ask Before Starting a Newsletter


Thinking about starting a B2B newsletter? 5 questions to help you determine what it will take, and whether – or not – it’s…
Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Advanced Retargeting: Nurturing Your Audience Across Digital Channels


Retargeting is a key tactic for account-based marketing success. Read this use case illustrating how to use personas, content, and retargeting together for…
David Fowler_Digital Insights

The Perils of Email List Buying – Rookie Mistakes 101


Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…
Inside the Mysterious World of Dark Social_FI

Inside the Mysterious World of Dark Social


When people share your content, it’s a Yes vote. Trouble is, most sharing is “dark social” – untrackable, and unknowable. Discover why this…
7 Killer Tips to Boost Your Infographic Performance

7 Killer Tips to Boost Your Infographic Performance


Most people are visual learners. Discover 7 easy tips for making infographics to surprise and delight your audience – and inspire people to…
3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content

3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content


We analyzed Jerry Seinfeld’s brilliant show "Comedians in Cars Getting Coffee," and found that it’s built on a simple, quality content foundation you…
Six Takeaways from the Writing of The Declaration of Independence_FI

Six Takeaways from the Writing of The Declaration of Independence


Doing the right thing, for the right reasons, is timeless. Learn six lessons from the story of how the American Declaration of Independence…
How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages


Ah, buzzwords. What do ToFu, MoFu and BoFu really mean? Here’s your guide to their definitions, and how to use them to guide…
Why Video Is the Future of Content Marketing

Why Video Is the Future of Content Marketing


Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips…
unengaged and misunderstood_FI

Unengaged Email Recipients, Misunderstood and Mismanaged


A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email…