Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than…

 

8 Tips to Get the Most Out of Your Marketing Automation Investment

Without the proper approach, marketing automation campaigns are doomed to fail. Don’t blame the tool; fix the process!

 

creative marketing ideas

Office Activities That Spark the Creative Process

Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative…

 

Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less

Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here…

 

Benefits of Marketing Automation for Insurance Industry

Benefits of Marketing Automation for Insurers

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in…

 

lead nurturing

This Is Why Implementing a Lead Nurturing Program Is So Important

Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work…

 

Rethink Marketing Podcast: Aligning Sales to Your Content Marketing Strategy

In this Rethink Marketing podcast recap, Phil Bosley explains how to optimize your content marketing strategy and then align it with the sales…