B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

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3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
How human creativity plays a role in AI

How human creativity plays a role in AI


Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.
5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program


Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.

Google Fact Check Feature: What It Means for Your Online Efforts


Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online…
Optimize Your Keyword Research and Rankings with SEMRush

Optimize Your Keyword Research and Rankings with SEMRush


Learn how to use the popular SEO tool SEMRush to perform valuable keyword research.
Why Live Video Might Be the Future of Content Marketing

Why Live Video Might Be the Future of Content Marketing


Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Find out why your brand…
When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool


Learn why marketers should consider adding a digital asset management tool as their content libraries grow.
This is What Customer-Centric Marketing Really Looks Like

This is What Customer-Centric Marketing Really Looks Like


Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
How to Conduct an Audit Your Marketing Efforts in 9 Steps

How to Conduct an Audit of Your Marketing Efforts in 9 Steps


Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
Why CEOs Say Yes to Marketing Automation

Why CEOs Say Yes to Marketing Automation


From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.
Customer Lifecycle Optimization: Why It Matters And How To Improve It

Customer Lifecycle Optimization: Why It Matters And How To Improve It


Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized…
What You Need to Know About the General Data Protection Regulation (GDPR)

What You Need to Know About the General Data Protection Regulation (GDPR)


Are you prepared for the May 2018 implementation of the General Data Protection Regulation (GDPR)? Check out how we’re preparing, and what we…
5 Powerful Tips to Optimize for Google’s Featured Snippets

5 Powerful Tips to Optimize for Google’s Featured Snippets


Boost the odds of getting ranked with Google Snippets with these powerful tips.
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Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation


Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!