B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

9-types-of-interactive-content-for-innovative-lead-generation_fi

9 Types of Interactive Content for Innovative Lead Gen


In a sea of white papers and eBooks, interactive content really stands out. Learn 9 types to help you gain awareness, generate leads,…
5 Key Differences Between Email Marketing and Marketing Automation

5 Key Differences Between Email Marketing and Marketing Automation


Do you need an email marketing solution or a marketing automation platform? Learn 5 factors to help you make the right decision for…
7-things-you-need-to-know-about-optimizing-for-mobile-in-2016-_fi

7 Things You Need to Know About Optimizing for Mobile in 2016


Optimizing for mobile in 2016 means adapting to specific mobile devices and to your own visitors. Learn what to test, what to prioritize,…
4 Steps to Get Started with Marketing Automation

4 Steps to Get Started with Marketing Automation


Getting started with marketing automation doesn’t have to be hard. 4 proactive steps to make onboarding marketing automation more organized.
plan-your-q4-email-sending-strategy-to-beat-the-coming-logjam_fi

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


Q4 brings heavy demands on your email programs–and your buyers. Get your Q4 email sending strategy in shape now to optimize your chances…
Your Audience Called. They Say You're Fired.

Your Audience Called. They Say You’re Fired.


Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to…
Inbound Marketing or Outbound? Which is the Winner?

Inbound Marketing or Outbound? Which is the Winner?


Learn how to map the five stages of your buyer’s journey and use both outbound and inbound marketing tactics to realize success.
7-ways-to-create-more-interesting-content-for-your-blog_fi

7 Ways to Create More Interesting Content for Your Blog


Are you tired of recycling the same old concepts in your blog? Here are tactics for recreating more interesting content – that’s still…
a-digital-marketing-agency_how-they-are-changing_fi

Digital Marketing Agencies – How They’re Changing


Today’s digital marketing agency has many challenges: more empowered clients, a changing workforce, MarTech automation. How one agency is managing change.
Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation


Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
How to Breathe New Life Into Old Content_FI

How to Breathe New Life Into Old Content


Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content…
The Guide to a Successful Employee Advocacy Plan

The Guide to a Successful Employee Advocacy Plan


Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.
Why Snapchat Might Be Your Next B2B Marketing Tool

Why Snapchat Might Be Your Next B2B Marketing Tool


Snapchat won’t be right for all companies, but B2B stalwarts like IBM are scoring with it, so maybe it’s time to take a…
How to create an engaging and effective presentation

How to Create an Engaging and Effective Presentation


How to tell your brand’s story and keep your audience awake (and engaged). Master the art of the effective presentation slide deck.
YouTube Views Don't Matter - Here Are 5 Metrics That Do_FI

YouTube Views Don’t Matter – Here Are 5 Metrics That Do


Learn how to get the most from your videos. Here are five video metrics that will let you know if you’re making the…
5 Ways Outbound and Inbound Marketing Complement Each Other_FI

5 Ways Outbound and Inbound Marketing Complement Each Other


Even marketers who say they focus on outbound or inbound marketing get significant revenue from both. Learn 5 ways to use the strategies…
Marketing Jobs_The Outlook is Bright_FI

Marketing Jobs: The Outlook is (Still) Bright


Want a career in marketing? Find out where the opportunities are for marketing jobs, and what you need to qualify.
David Fowler_Digital Insights

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


CAN-SPAM doesn’t do enough to protect US consumers – or US commerce. Especially given the coming changes in EU digital laws, it’s time…