B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

This is a picture of Amit Bendov for the Rethink Podcast where he talks about using sales call analysis to close more deals.

Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
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Six Steps to a Successful Lead-Management Strategy


Follow these six tips for a successful lead-management strategy
GET SH*T DONE: Building Buyer Personas in 3 Steps

GET SH*T DONE: Building Buyer Personas in 3 Steps


Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.
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Engagement Insights Easily Delivers Marketing Metrics You Care About


Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
How Marketers can Take Action on GDPR Today

How Marketers can Take Action on GDPR Today


It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Are you ready?

Why Everything Your Customer Touches is Content Marketing


In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization.
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Seven Ways to Boost Your Marketing with Holistic Strategies


Here are seven holistic strategies to boost your marketing campaigns
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Five Ways to Ensure Every Email Makes It To The Inbox, Every Time


Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time.
This is a picture of This Old Marketing podcast, one of eight marketing podcasts you should be listening to today

8 Marketing Podcasts You Should Subscribe to and Listen to Right Now


Become a better marketer by listening to these eight marketing podcasts.
Once-in- a-lifetime total solar eclipse brings Act-On team together across offices

Once-in-a-lifetime total solar eclipse brings Act-On team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
7 of the Best Marketing Books You Must Read Now

7 of the Best Marketing Books You Must Read Now


Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to…
Putting the Personal in Personalization

Putting the Personal in Personalization


Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to…

A Case for Transformation


At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic…
Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)


Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.
Smart Strategies that Give Your SMB Marketing a Boost

Smart Strategies that Give Your SMB Marketing a Boost


Don’t miss these killer strategies that will surely give your SMB marketing a major advantage.
Conference Season Prep: Make the Most of Trade Shows

Conference Season Prep: Make the Most of Trade Shows


How to make the most of conference season, as a planner and attendee, including how marketing automation can help.
The Gray Area of Terms of Service, Influencer Marketing, and SEO

The Gray Area of Terms of Service, Influencer Marketing, and SEO


Do you know how to mitigate the dangers that influencer marketing and outreach presents to your long-term marketing? Learn more in this Act-On…