B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

Align Your Content Marketing with the Buyer’s Journey


Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content…

Where Marketing Automation Fits in the DX Journey


Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.

Optimize Conference Networking and Content-Creation Opportunities


In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content.
3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…
5 Customer Success Secrets to Increase Renewal Rates

5 Customer Success Secrets to Increase Renewal Rates


SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive…
This is a picture of Kevin Getch talking about seo strategies for the Rethink Marketing Podcast

SEO Strategies and B2B Trends to Watch for in 2018


In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.
5 Tips to Implement In Your Account-Based Marketing Strategy

5 Tips to Implement In Your Account-Based Marketing Strategy


Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy.

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite


By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…

Embrace Artificial Intelligence in Marketing


Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.
New Year's Resolutions: How to Be a Better Marketer in 2018

New Year’s Resolutions: How to Be a Better Marketer in 2018


What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…
Marketing Automation: The Key to a Smarter Business

Marketing Automation: The Key to a Smarter Business


Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.
What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018


We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

Making Sense of the 2018 Marketing Predictions and Trends


A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.
Marketers: Check Out These Hot B2B Marketing Automation Trends

Marketers: Check Out These Hot B2B Marketing Automation Trends


Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business.
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing


The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.
How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World


Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff


Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.
This is a picture of Josh Haynam for the Rethink Marketing Podcast where he talks about generating leads with online quizzes

Generate Leads with Online Quizzes


: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation.