Act-On Marketing Blog

IDEAS YOU CAN ACT ON

closed-loop analytics and content

How Relevant Content and Closed-Loop Analytics Can Up Your Content Game

Are you ready to create content that makes you stand out from the competition? Learn how closed-loop analytics and relevant content can up…

 

Webinars to Convert More Leads

5 Ways to Use Webinars to Convert More Leads into Customers

Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert…

 

How to Create Content that Generates Brand Awareness and Helps You Reach More Leads

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and…

 

Marketing Automation for Financial Institutions

How Financial Institutions Can Build Trust Using Marketing Automation

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

 

Finding Your Target Audience on the Web

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

 

Pulpo Media

Pulpo Media Improves Lead Generation Efforts with Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview…

 

Move Your Marketing Strategy Forward by Going Back to the Basics

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what's working (and…

 

GDPR after 4 months in, does it matter? TL:DR yes.

Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming…