Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How to Create Better Content in 2018

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself…

 

Revving Up Your Credit Union’s Automated Nurture Programs

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did…

 

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B…

 

Making the Case for Calm Technology

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology,…

 

How Marketing Operations Can Align with Sales (and Why)

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you…

 

Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…

 

3 Ways to Better Market Your Content

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We…

 

How Marketing Automation Helps Credit Unions Serve Their Members

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial…