B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

5 Ways to Use Earned Media to Increase SEO

5 Ways to Use Earned Media to Increase SEO


Earned media has always been powerful, but today that power is amplified through influencers and strategic SEO.
Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox


There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

Marketing Automation for the New Buyer’s Journey


Learn how marketing automation is giving marketing teams the insight they need to track their buyer's journey and provide meaningful interactions throughout.
The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.

5 Tips for Building a High-Performance Marketing Plan


Building your High-Performance Marketing Plan begins with five main pillars. Read this post to learn what they are.
5 Simple Ways to Write Better Emails

5 Simple Ways to Write Better Emails


Want to get more results from the hours you spend in your inbox? Read this post to see how to write better emails…
Maximize Success by Optimizing the Customer Lifecycle

Maximize Success by Optimizing the Customer Lifecycle


Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.

Which (If Any) Marketing Automation Platform Is Right for You?


You’re convinced you need marketing automation, but which one is right for you? Be mindful of these things before you choose.

How to Add a Personal Touch to Your Marketing Automation


You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use…

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Wondering how to start a B2B podcast in 2017? Read this post for tips and lessons learned.
Part 2: Link Building and SEO Strategies to Resurrect in 2017

Part 2: Link Building and SEO Strategies to Resurrect in 2017


This year make SEO and link building a focus of your digital marketing. Learn how with eleven helpful strategies from Act-On Software.
11 Marketing Lessons Learned from Hollywood

11 Marketing Lessons Learned from Hollywood


Hollywood is a place, adjective, and mindset that teaches us about storytelling, image – and a surprising amount of marketing advice.
Inbound and Outbound: The Zen of Balanced Marketing

Inbound and Outbound: The Zen of Balanced Marketing


A balanced marketing combination of inbound and outbound activities yields the best results for a company and its customers. Find out what Act-On…
Email Marketing vs. MA Solutions: Which is Right for Your Business?

Email Marketing vs. MA Solutions: Which is Right for Your Business?


Email is a key part of an overall marketing strategy, but have you outgrown your simple platform? Find out if you’re ready for…
Tying Your B2B Marketing to Revenue Attribution

Tying Your B2B Marketing to Revenue Attribution


Revenue attribution is the holy grail for B2B marketers. In this Rethink Podcast, Christine Vermes from Full Circle Insights explains how to get…
Sales + Marketing: Tearing Down the Silos

Sales and Marketing: Tearing Down the Silos


Sales and marketing have often been thought of two adversary departments, but why? This blog explores how to tear down the barriers.