The Challenges of Creating a
Personalized Web Experience
Website personalization can be extremely complicated. Key challenges include:
- Gaining an in-depth understanding of who your prospects are and what they’re looking for.
- Laboriously mapping out customer journeys, often with rule-based pathing.
Imagine a World
Where These Challenges Didn’t Exist
The barriers to web personalization have given it a reputation for being more trouble (and more expensive) than it’s worth. But emerging technology is mitigating some or all of these issues. Act-On’s Adaptive Web solution enables effective, efficient personalization for marketers of all skill levels and companies of all sizes. Find out more:
Adaptive Marketing Allows You to Deliver the Right Content at the Right Time
Act-On’s Adaptive Web solution provides intelligent, AI-driven content recommendations that adapt to each website visitor’s behaviors and engagement patterns — on all marketing channels and user devices.
Optimize the Website Experience Like Never Before
Don’t let your visitors’ digital breadcrumbs sit on your website floor. With Adaptive Web, return visitors can easily find trending content and topics that align with their interests. Each new visit presents more relevant content with no additional work for the user or the marketer.
Website Personalization Analytics and Reporting
With the marketer portal view, you can not only see what content is trending but also key metrics — including page views per visit and time spent on site for those who viewed content recommendations vs. those who did not.