Sales & Marketing Alignment
Cooperate to Achieve Your Business Goals…Faster
Far too often, sales and marketing just don’t see eye to eye … and both departments suffer for it. When marketing and sales work out of the same playbook, more deals get done, and marketing’s role is both more important and more obvious. Learn how to foster cooperation through alignment and shared process.
Marketing automation isn’t just for marketers … it’s a business powerhouse for sales teams, giving them new and expansive visibility into the buyer’s journey, and the ability to effectively engage with their hottest prospects and close more deals.Read eBook
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.Read eBook
Today, most sales relationships begin online. This creates the opportunity for marketers to manage the evolution of the customer experience, from a prospect's first exploration to the chosen moment when sales engages with that now-well-qualified lead. For the process to be most effective, marketing and sales need to be able to see the same data and make joint decisions about how best to manage and act on it.Read white paper
Aligning sales and marketing is worth the trouble: Highly aligned organizations achieve an average of 32% annual revenue growth.Read white paper