Sales & Marketing Alignment
Cooperate to Achieve Your Business Goals…Faster
Far too often, sales and marketing just don’t see eye to eye … and both departments suffer for it. When marketing and sales work out of the same playbook, more deals get done, and marketing’s role is both more important and more obvious. Learn how to foster cooperation through alignment and shared process.
Marketing automation isn’t just for marketers … it’s a business powerhouse for sales teams, giving them new and expansive visibility into the buyer’s journey, and the ability to effectively engage with their hottest prospects and close more deals.Read eBook
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle.Read eBook
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.Read eBook
Read this eBook and discover the key tactics to help transform your business from a series of customer hand-offs into an end-to-end customer lifecycle engagement continuum. Get a recap of the groundbreaking report from Gleanster Research and Act-On Software and learn about the best practices and habits that separate top performing marketers from the rest of the pack. Discover four key recommendations for rethinking marketing’s role in CRM, and get targeted steps to help improve every step of the customer engagement lifecycle.Read eBook
Today, most sales relationships begin online. This creates the opportunity for marketers to manage the evolution of the customer experience, from a prospect's first exploration to the chosen moment when sales engages with that now-well-qualified lead. For the process to be most effective, marketing and sales need to be able to see the same data and make joint decisions about how best to manage and act on it.Read white paper
Read this survey report from Gleanster and Act-On Software to find out why top-performing marketing teams at mid-size B2B organizations are taking full control of the customer lifecycle – everything from awareness and acquisition, to the more lucrative customer retention and expansion. Check out the groundbreaking results of the study and find out what it takes to drive engagement throughout the customer journey.Read white paper
Aligning sales and marketing is worth the trouble: Highly aligned organizations achieve an average of 32% annual revenue growth.Read white paper
Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football and sales teams are alike.
Does your company sell expensive or complex products? Here are 3 ways to help your sales reps manage the longer sales cycle.
Interactive quizzes deliver targeted intelligence for your sales team, so lean on sales to develop the right questions to get the most useful answers.