Target Your Messages and Increase Engagement
There’s a lot to know about list management: getting clean data in and keeping it clean, syncing with CRM systems, segmenting lists by attributes, actions, and scoreable criteria, suppressing the right contacts, and aging well. Growing a responsive, dependable list is one of the most important, and rewarding, tasks in marketing. These resources are here to help you.
As Chief Strategist and Co-Founder at Trendline Interactive, Andrew Kordek has written dozens of strategy documents for clients who needed to build their subscriber lists-and no two strategies were alike. Because every organization has unique needs, Kordek says that there are "literally hundreds of ways to collect email addresses today." Kordek suggests that you think of acquiring subscribers "as a party. You are inviting them to experience your brand, and are asking for something precious from them." His bottom line: "Don't let your party suck...do it right." In this report, other thought leaders join the party to offer their best practices for building an effective subscriber list.Read white paper