Cultivate Relationships and Close Sales
Lead nurturing can be insanely productive, helping sales make quota and close bigger deals. Most of the leads you get aren’t ready for sales right away, but they’re going to buy from someone within 24 months. Nurturing helps you keep the relationship going and keep leads moving all the way through the buyer’s journey. Learn how to plan and build a nurturing program that really works.
A B2B prospect’s journey through the sales cycle has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness. Download this comprehensive eBook to learn 10 tactics to build a successful lead nurturing campaign in today’s inbound, multichannel, custom-tailored B2B marketing world.Read eBook
Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer's journey, is a key element to surfacing quality leads that can be nurtured through the funnel.Read white paper
Lead nurturing is the process B2B marketers use to build relationships with these prospects - even when they're not yet ready to buy - in order to win their business when they are ready to buy. Your job as a marketer is to give these prospects the information they need to make a buying decision, to keep your brand front-and-center during this period, and to be there when they're finally ready to commit.Read white paper