Lead Nurturing

Cultivate Relationships and Close Sales

Lead nurturing can be insanely productive, helping sales make quota and close bigger deals. Most of the leads you get aren’t ready for sales right away, but they’re going to buy from someone within 24 months. Nurturing helps you keep the relationship going and keep leads moving all the way through the buyer’s journey. Learn how to plan and build a nurturing program that really works.

10 Ways to Nurture the Buyer’s Journey

ebook

A B2B prospect’s journey through the sales cycle has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness. Download this comprehensive eBook to learn 10 tactics to build a successful lead nurturing campaign in today’s inbound, multichannel, custom-tailored B2B marketing world.

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Best Practices for Setting Up a Lead Nurturing Program

white paper

Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer's journey, is a key element to surfacing quality leads that can be nurtured through the funnel.

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Best Practices in Segmentation

white paper

Use segmentation to encourage engagement and raise response rates. Improve your marketing by targeting your campaigns to segments, rather than blasting the same campaign out to all prospects. Learn how.

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Introduction to Integrated Marketing: Lead Nurturing

white paper

Lead nurturing is the process B2B marketers use to build relationships with these prospects - even when they're not yet ready to buy - in order to win their business when they are ready to buy. Your job as a marketer is to give these prospects the information they need to make a buying decision, to keep your brand front-and-center during this period, and to be there when they're finally ready to commit.

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Lead Nurturing 5 & 10

white paper

Most of the leads you generate aren’t ready for sales. Learn how to use lead nurturing to keep prospects interested and moving through the funnel.

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Mikogo Case Study

Case Study

Since adopting Act-On two years ago, Mikogo has increased its sales by 30%, a tremendous lift in topline revenue for the company.

PeopleHR

Case Study

Learn how PeopleHR, a UK based software company that provide lightning fast cloud-based software systems for human resources (HR) professionals, went from an overload of leads to record breaking revenue in a few short months.