Marketing Automation

Work Smarter, Not Harder

Learn what marketing automation is and how it helps both sales and marketing to be more efficient and more effective. Marketing automation is the one system that allows marketers to build more intimate relationships with more prospects over more channels and across the entire lead-to-customer lifecycle, while enabling sales with the right information at the right time to close more deals.

Marketing Automation

  1. Companies that invest in marketing automation see a 70% faster sales cycle and a 54% improvement in terms of quotas achieved.
    [Bulldog Solutions]
  2. 84% of today's top-performing companies use or intend to deploy marketing automation (between 2012 and 2015 if the latter is true).
    [Gleanster Research]
  3. Users of marketing automation platforms enjoy a 50% higher conversion rate of initial marketing responses to qualified leads than their traditional counterparts.
    [Aberdeen Research Group]
  4. 63% of respondents in a survey of marketers pointed to goal-setting and measurability as the chief drivers of value in marketing automation.
    [Gleanster]
  5. 77% of the CMOs serving today’s biggest companies cite increases in revenue as the most compelling benefit of/reason for marketing automation.
    [Gleanster]

8 Ways Marketing Automation Can Expand Your Search Marketing Practice

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Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. You could be sitting on a gold mine with your existing clients’ needs by simply introducing an extension of your current services. Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.

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Choosing the Right Marketing Automation Solution for Your Agency

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It can be challenging to find the right marketing automation for your agency. What are the competencies, options, and must-have features? Read this guide to discover the three steps to choosing the right solution for you.

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Expand the Scope of Your Client Engagements

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A recent survey by SharpSpring & Ascend2 found that “only 30% of agencies aren’t using marketing automation to distribute content, prove inbound marketing ROI, and improve inbound effectiveness with personalized targeting.” Marketing automation is no longer a “nice-to-have” but a must-have for results-driven marketing organizations. By leveraging marketing automation, you can unlock a whole new set of opportunities for your agency to provide solutions clients are clamoring for.

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Got CRM? Why You Need Marketing Automation, Too

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CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

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How to Prioritize Your Leads

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Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy.

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Marketing Automation for Agencies: 9 Essentials to Grow Your Agency and Help Your Clients Succeed

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Your clients are doing more online marketing, and they expect you to help and guide them. Learn how you can use marketing automation – tailored for agency needs – to help your clients succeed, give you a sharper competitive advantage, and to grow your business.

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The Business Case for Marketing Automation

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Marketing automation helps businesses grow. With capabilities that span inbound and outbound marketing, CRM integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more-qualified) leads, and increased revenues. To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.

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The High-Performance Marketing Department

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A recent CMO survey discovered that high-performance marketing departments deliver higher ROI and profits, by investing in digital advertising, technology, and marketing analytics. In this new age of accountable, technology-driven marketing, you need to have the right staff, structure, and budgets in place to thrive. This guide will help you do just that.

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The High-Performance Marketing Plan

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Are you running from campaign to campaign, tactic to tactic with no time to look back and evaluate what working and what’s not? It’s time to get off the dreaded execution treadmill! To be successful, you need to define a clear plan to achieve higher marketing performance. This guide provides a six-step blueprint for developing a high-performance marketing plan, so that you can plan, execute, and measure high-impact campaigns.

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The Modern Agency Pitch: 5 Ways to Win New Business

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In the past, a successful marketing agency’s client pitch was like putting on a big show. But the days of the story-rich, substance-free pitch are numbered, because numbers are what matter now. Read this guide to discover five ways the modern marketing agency can create a pitch that will win new business and give your team the competitive edge in a crowded marketplace.

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The Startup’s Guide to Marketing & Growth

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Whether your startup is B2B or B2C, or whether you’re starting with pocket change or serious seed money from angel investors, the lifecycle from one startup stage to the next is never exactly the same. No matter where you start, you'll need some help along the way. This guide outlines the steps to take to achieve startup success!

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Best Practices in Segmentation

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Use segmentation to encourage engagement and raise response rates. Improve your marketing by targeting your campaigns to segments, rather than blasting the same campaign out to all prospects. Learn how.

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Buyer’s Checklist for Marketing Automation

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Act-On has compiled a checklist to assist you in comparing features and evaluating vendors. We hope it assists you to make the best decision for your organization.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize and Grow Your Business

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Is marketing automation worth the investment? Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through metrics and measurement.

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Email Marketing vs. Marketing Automation Solutions

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A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

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Four Ways to Get Marketing Automation Right the First Time

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Marketing automation provides such measurable rewards that it's well worth taking the upfront planning time to get it right from the get-go. These four steps can guide any organization to an efficient implementation of a marketing automation solution, ensuring a positive launch and ongoing successes.

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Introduction To Integrated Marketing: Sales and Marketing Alignment

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Aligning sales and marketing is worth the trouble: Highly aligned organizations achieve an average of 32% annual revenue growth.

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Marketing Automation Industry Overview

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Imagine being able to capture, synthesize and act on a wealth of digital activity that is invisible to your organization today. With the right marketing automation tools - enabling the right customer acquisition processes - you will create more interactions, engage more prospects, qualify more leads, and feed more "sales ready" leads directly to your sales team.

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The Hidden Costs of Multiple Marketing Tools

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It's hard to manage a bevy of different marketing tools. Save time and money by using an integrated system to manage key programs all in one dashboard.

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Act-On Overview

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With Act-On there's never been an easier way to generate demand, qualify leads, cultivate prospects and close the deal.

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Automated Programs

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Act-On automated programs make it much easier to effectively move your leads along the buyer’s journey, from awareness to sales-readiness to purchase – and beyond. With Act-On, you can replicate your most successful campaigns quickly and easily. The result: personalized, customized, and targeted campaigns that are delivered to the right prospects at the right time. Automatically.

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Dedicated Instance

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Act-On’s Dedicated Instance option is for companies with large database needs, high launch capacity requirements, and/or specialized data requirements

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Fast Facts

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This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, email, social media, and more.

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How Marketing Automation Fuels Scalable Growth

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Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across online channels and through all stages of the sales funnel. Learn why it works ... and how your business will immediately benefit.

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Security and Architecture

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We know security is important, and we go beyond industry standards to preserve and protect your privacy, intellectual property, and marketing investment.

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Circle S Studio

Case Study

Circle S shows how marketing agencies use marketing automation to both get new clients, and help clients meet the challenges of multiple channels.

Lego Education

Case Study

By implementing Act-On marketing automation, LEGO Education North America gained visibility into the sales funnel, customized campaigns, and optimized the marketing and sales process. Using automation and lead scoring, the LEGO Education marketing team is sending seven times as many email campaigns per year, including triggered and drip campaigns.

Mikogo Case Study

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Since adopting Act-On two years ago, Mikogo has increased its sales by 30%, a tremendous lift in topline revenue for the company.

PeopleHR

Case Study

Learn how PeopleHR, a UK based software company that provide lightning fast cloud-based software systems for human resources (HR) professionals, went from an overload of leads to record breaking revenue in a few short months.