Work Smarter, Not Harder
Learn what marketing automation is and how it helps both sales and marketing to be more efficient and more effective. Marketing automation is the one system that allows marketers to build more intimate relationships with more prospects over more channels and across the entire lead-to-customer lifecycle, while enabling sales with the right information at the right time to close more deals.
- Companies that invest in marketing automation see a 70% faster sales cycle and a 54% improvement in terms of quotas achieved.
- 84% of today's top-performing companies use or intend to deploy marketing automation (between 2012 and 2015 if the latter is true).
- Users of marketing automation platforms enjoy a 50% higher conversion rate of initial marketing responses to qualified leads than their traditional counterparts.
[Aberdeen Research Group]
- 63% of respondents in a survey of marketers pointed to goal-setting and measurability as the chief drivers of value in marketing automation.
- 77% of the CMOs serving today’s biggest companies cite increases in revenue as the most compelling benefit of/reason for marketing automation.
Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales.The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. You could be sitting on a gold mine with your existing clients’ needs by simply introducing an extension of your current services.Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.Read eBook
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle.Read eBook
Is marketing automation worth the investment? Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through metrics and measurement.Read eBook
It can be challenging to find the right marketing automation for your agency. What are the competencies, options, and must-have features? Read this guide to discover the three steps to choosing the right solution for you.Read eBook
A recent survey by SharpSpring & Ascend2 found that “only 30% of agencies aren’t using marketing automation to distribute content, prove inbound marketing ROI, and improve inbound effectiveness with personalized targeting.”Marketing automation is no longer a “nice-to-have” but a must-have for results-driven marketing organizations. By leveraging marketing automation, you can unlock a whole new set of opportunities for your agency to provide solutions clients are clamoring for.Read eBook
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.Read eBook
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.Read eBook
Your clients are doing more online marketing, and they expect you to help and guide them. Learn how you can use marketing automation – tailored for agency needs – to help your clients succeed, give you a sharper competitive advantage, and to grow your business.Read eBook
Read this eBook and discover the key tactics to help transform your business from a series of customer hand-offs into an end-to-end customer lifecycle engagement continuum. Get a recap of the groundbreaking report from Gleanster Research and Act-On Software and learn about the best practices and habits that separate top performing marketers from the rest of the pack. Discover four key recommendations for rethinking marketing’s role in CRM, and get targeted steps to help improve every step of the customer engagement lifecycle.Read eBook
You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case?We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.Read eBook
Marketing automation helps businesses grow. With capabilities that span inbound and outbound marketing, CRM integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more-qualified) leads, and increased revenues.To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.Read eBook
This eBook will explore the following 5 common digital marketing mistakes around testing, platforms, mobile strategy and content.Read eBook
A recent CMO survey discovered that high-performance marketing departments deliver higher ROI and profits, by investing in digital advertising, technology, and marketing analytics.In this new age of accountable, technology-driven marketing, you need to have the right staff, structure, and budgets in place to thrive. This guide will help you do just that.Read eBook
Are you running from campaign to campaign, tactic to tactic with no time to look back and evaluate what working and what’s not?It’s time to get off the dreaded execution treadmill! To be successful, you need to define a clear plan to achieve higher marketing performance.This guide provides a six-step blueprint for developing a high-performance marketing plan, so that you can plan, execute, and measure high-impact campaigns.Read eBook
In the past, a successful marketing agency’s client pitch was like putting on a big show. But the days of the story-rich, substance-free pitch are numbered, because numbers are what matter now. Read this guide to discover five ways the modern marketing agency can create a pitch that will win new business and give your team the competitive edge in a crowded marketplace.Read eBook
Is marketing automation worth the investment? Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through metrics and measurement.Read white paper
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?Read white paper
Marketing automation provides such measurable rewards that it's well worth taking the upfront planning time to get it right from the get-go. These four steps can guide any organization to an efficient implementation of a marketing automation solution, ensuring a positive launch and ongoing successes.Read white paper
Read this survey report from Gleanster and Act-On Software to find out why top-performing marketing teams at mid-size B2B organizations are taking full control of the customer lifecycle – everything from awareness and acquisition, to the more lucrative customer retention and expansion. Check out the groundbreaking results of the study and find out what it takes to drive engagement throughout the customer journey.Read white paper
Aligning sales and marketing is worth the trouble: Highly aligned organizations achieve an average of 32% annual revenue growth.Read white paper
Imagine being able to capture, synthesize and act on a wealth of digital activity that is invisible to your organization today. With the right marketing automation tools - enabling the right customer acquisition processes - you will create more interactions, engage more prospects, qualify more leads, and feed more "sales ready" leads directly to your sales team.Read white paper
Act-On automated programs make it much easier to effectively move your leads along the buyer’s journey, from awareness to sales-readiness to purchase – and beyond. With Act-On, you can replicate your most successful campaigns quickly and easily. The result: personalized, customized, and targeted campaigns that are delivered to the right prospects at the right time. Automatically.Read datasheet
Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across online channels and through all stages of the sales funnel. Learn why it works ... and how your business will immediately benefit.Read datasheet
By implementing Act-On marketing automation, LEGO Education North America gained visibility into the sales funnel, customized campaigns, and optimized the marketing and sales process. Using automation and lead scoring, the LEGO Education marketing team is sending seven times as many email campaigns per year, including triggered and drip campaigns.
Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors for adopting marketing automation right.
Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform throughout all customer lifecycle stages.
How would you rethink marketing? We asked 10 thought leaders and here are their answers.