The Power of Visibility in a Single Platform
Are you spending too much time managing diverse marketing applications? Is your data separated into silos? Marketing automation ties all your tools together: Email marketing, CRM, social publishing, website visitor tracking, SEO and more. Integrating your tools saves time and effort, plus it consolidates data so you can see a prospect’s complete activity history at a glance. Learn the best practices of integration, and how to optimize it for your organization.
Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!Read white paper
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We'll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.Read white paper
In the following guide, we'll explain seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.Read white paper
Data.com and Act-On work together to streamline your email campaigns, enable nurturing programs to targeted list segments, and identify important website visitors. - See more at: http://ace.act-on.com/strategy-technology/integration/#sthash.se6oq8DZ.dpufRead datasheet
W-Systems manages marketing and sales technology software deployments, with an emphasis on Sugar. The firm picked Act-On for its commitment to the Sugar integration.
I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved features. That continuity, that ongoing effort to integrate with Sugar, was what I was looking for.”
— Christian Wettre, President, W-Systems