The Power of Visibility in a Single Platform
Are you spending too much time managing diverse marketing applications? Is your data separated into silos? Marketing automation ties all your tools together: Email marketing, CRM, social publishing, website visitor tracking, SEO and more. Integrating your tools saves time and effort, plus it consolidates data so you can see a prospect’s complete activity history at a glance. Learn the best practices of integration, and how to optimize it for your organization.
Read this eBook and discover the key tactics to help transform your business from a series of customer hand-offs into an end-to-end customer lifecycle engagement continuum. Get a recap of the groundbreaking report from Gleanster Research and Act-On Software and learn about the best practices and habits that separate top performing marketers from the rest of the pack. Discover four key recommendations for rethinking marketing’s role in CRM, and get targeted steps to help improve every step of the customer engagement lifecycle.Read eBook
Read this survey report from Gleanster and Act-On Software to find out why top-performing marketing teams at mid-size B2B organizations are taking full control of the customer lifecycle – everything from awareness and acquisition, to the more lucrative customer retention and expansion. Check out the groundbreaking results of the study and find out what it takes to drive engagement throughout the customer journey.Read white paper
Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!Read white paper
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We'll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.Read white paper
In the following guide, we'll explain seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.Read white paper
W-Systems manages marketing and sales technology software deployments, with an emphasis on Sugar. The firm picked Act-On for its commitment to the Sugar integration.
I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved features. That continuity, that ongoing effort to integrate with Sugar, was what I was looking for.”
— Christian Wettre, President, W-Systems
Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for an email service provider (ESP), since email marketing is a key part of the functionality of most…
Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy, or to contribute to overall revenue objectives, we all know what we should be trying to do.…
What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author…