Identify Your Sales-Ready Leads
Lead scoring is a form of communication in which leads tell YOU when they’re ready to buy. It’s a key win of marketing automation, giving you a way to evaluate where leads are in the funnel and apply nurturing effectively. Learn how to do it well with our best practices.
Not all leads are created equal. Some are ready to buy right now, some will likely be ready soon, and some are just entering the funnel. So how do you know which leads are hot and which are not? That’s easy – use lead scoring.Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.Read eBook
In this report, Matt provides eight steps to implement a lead scoring system. Joining him is The Funnelholic' Craig Rosenberg, who offers his advice and top tips for augmenting your lead scoring method.Read white paper
In the following guide, we'll explain seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.Read white paper
A lot of marketing teams still guess about when the right time is to pass a lead to sales. Is it after the prospect downloads that 17-page eBook? After they click on a few emails? How about after they spend…
This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey. Part three outlined the steps to…
This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure you have the right information to get started. Part two showed how to identify the target buyer…