Forms & Landing Pages

Drive Engagement and Increase Conversion

Landing pages are THE place where leads convert. That makes them one of the most important tools that a company can use for its sales and marketing efforts = which means you have to make sure they’re really effective. Learn how easy Act-On makes it to build and optimize your landing pages, and how to create forms that people will complete.

Introduction to Landing Pages

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This eight-part course will teach you how to create and test high-converting landing pages.

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Building Better Landing Pages

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Do you want more landing page conversions? Getting visitors to want your content enough to trade their contact information is no easy feat. In this eBook, we'll take a look at the building blocks of a successful landing page and learn six best practices for creating pages that convert.

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Frictionless Forms

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Learning how to compose, design, and create effective, easy-to-fill-in online forms is critical to the success of your digital marketing efforts and can make a big impact on your conversion rates. Our eBook will show you how to create frictionless forms that optimize the performance of your forms and make it easier for your customers to say ‘yes’.

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The ABCs of A/B Testing

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Testing is essential for improving digital marketing campaigns and is often the best way to uncover the perfect combination of factors to boost the performance of campaigns and improve your ROI. Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.

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Turn Your Website Into a Lead Generation Machine

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Today’s buyer has virtually unlimited access to information. They have the power to find and discover products at their own pace, and direct their own paths to purchase. They do this mostly online. This means that your website has become your single most important marketing asset.

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Introduction to Integrated Marketing: Building a Holistic Marketing Strategy

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Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!

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Act-On Anywhere

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Get the power of Act-On Marketing Automation across multiple browser-based applications with Act-On Anywhere.

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Act-On Anywhere Catalog of Integration Options

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Discover just a few of the many different browser-based applications you can use while accessing Act-On Anywhere.

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Forms & Landing Pages

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Act-On automatically builds database tables to hold the form data, and processing logic to collect the form data. Your form can be ready to go in minutes.

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Case Studies

Flycast

Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.

Mede Analytics

We looked at other marketing automation systems and I felt they were too complicated; I wanted to keep it simple so we could get up and running quickly. The beauty of Act-On is that it is simple to use without sacrificing breadth and depth of functionality.

UP! Your Service

“In the year before we began using Act-On, we sent three newsletters. Now we send one a week. It’s easy; I can set up and send a targeted newsletter in about ten minutes. I can track results by campaign and by segment, so I know what works and what doesn’t.” —Shyam Kumar, Up! Your Service

Blog Posts

Clever Conversion Tricks for Better Landing Pages

Clever Conversion Tricks for Better Landing Pages

Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

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Best Practices for Email and Landing Page Templates

Best Practices for Email and Landing Page Templates

Emails and landing pages are the time-tested champions in the world of digital marketing. They drive conversions, build up your brand, and get results. Creating and reusing these templates is a great way to save time and ensure consistency across

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Good Forms, Great Leads: How to Use Web Forms Strategically

Good Forms, Great Leads: How to Use Web Forms Strategically

In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels. Lots of organizations make a common mistake: They wait until

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