Forms & Landing Pages
Drive Engagement and Increase Conversion
Landing pages are THE place where leads convert. That makes them one of the most important tools that a company can use for its sales and marketing efforts = which means you have to make sure they’re really effective. Learn how easy Act-On makes it to build and optimize your landing pages, and how to create forms that people will complete.
Do you want more landing page conversions? Getting visitors to want your content enough to trade their contact information is no easy feat. In this eBook, we'll take a look at the building blocks of a successful landing page and learn six best practices for creating pages that convert.Read eBook
Learning how to compose, design, and create effective, easy-to-fill-in online forms is critical to the success of your digital marketing efforts and can make a big impact on your conversion rates. Our eBook will show you how to create frictionless forms that optimize the performance of your forms and make it easier for your customers to say ‘yes’.Read eBook
Testing is essential for improving digital marketing campaigns and is often the best way to uncover the perfect combination of factors to boost the performance of campaigns and improve your ROI. Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.Read eBook
Today’s buyer has virtually unlimited access to information. They have the power to find and discover products at their own pace, and direct their own paths to purchase. They do this mostly online. This means that your website has become your single most important marketing asset.Read eBook
Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!Read white paper
Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.
We looked at other marketing automation systems and I felt they were too complicated; I wanted to keep it simple so we could get up and running quickly. The beauty of Act-On is that it is simple to use without sacrificing breadth and depth of functionality.
“In the year before we began using Act-On, we sent three newsletters. Now we send one a week. It’s easy; I can set up and send a targeted newsletter in about ten minutes. I can track results by campaign and by segment, so I know what works and what doesn’t.” —Shyam Kumar, Up! Your Service
Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.
Emails and landing pages are the time-tested champions in the world of digital marketing. They drive conversions, build up your brand, and get results. Creating and reusing these templates is a great way to save time and ensure consistency across…
In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels. Lots of organizations make a common mistake: They wait until…