Email Marketing

Build Long-Term Relationships and Get Results

Email is the trusty workhorse of online marketing, delivering the highest ROI and the most new customers – so you want to start strong and stay sharp. With marketing automation, it’s easy to operationalize your email, create and deploy campaigns, and stay in touch with buyers at every stage of the customer lifecycle. Learn how to make the most of email, and tie it into all your programs.

Introduction to Email Marketing

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This 10-part course is designed to help marketers create great email marketing campaigns to support lead generation and customer lifecycle management.

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Attraction 101: Content Marketing

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Content is the currency of online marketing, essential for engaging and educating prospects, establishing brand affinity, and closing deals.

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Best Practices in Email Deliverability

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Even the best email campaigns fail if they don’t reach the inbox. Learn how to improve your email deliverability.

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The Amazingly Effective Email Guide

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In this guide, you’ll find next-level best practices for marketers who are ready to move past the basics of email marketing and looking for new techniques to optimize their results.

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Email Marketing vs. Marketing Automation Solutions

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A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

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Grow Your Email Marketing List

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Email still has the highest return on investment. Learn how to build a list that will deliver the ROI you want.

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Introduction to Integrated Marketing: Building a Holistic Marketing Strategy

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Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!

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The EU Data Protection Overview

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The European Commission is poised to adopt a new Data Protection Regulation that will create a single, EU-wide data protection law, unifying the patchwork of rules currently in place across EU countries. Formal adoption is projected between mid-2014 and early 2015. For many marketers, the impact will be profound. This guide will help organizations comply with the new law.

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The Hidden Costs of Multiple Marketing Tools

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It's hard to manage a bevy of different marketing tools. Save time and money by using an integrated system to manage key programs all in one dashboard.

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Deliver Flawless Emails Faster

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Create personalized, responsive email messages that look great across multiple devices and email clients with Act-On’s streamlined Email Composer.

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Email Deliverability Best Practices

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A collection of actions marketers can take to help ensure deliverability, including how to build and manage a great list and a bullet-proof email.

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Email Marketing

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Act-On Email Marketing provides an easy, straightforward way to tap into the power of email, whether you’re a beginner or a seasoned pro. - See more at: http://ace.act-on.com/convert-visitors-into-leads/email-marketing/#sthash.2uh8JwX5.dpuf

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Case Studies

CobbleStay Vacation Rentals

Because CobbleStay’s website is lush with images of luxe vacation spots, the vacation rental agency’s website gets a lot of visitors who are “just looking.” Learn how CobbleStay uses marketing automation to identify and prioritize the real prospects.

High-Impact-Prospecting

High-Impact-Prospecting is a demand generation agency with top-tier tech-centric clients. Using Act-On in place of a home-grown platform let the agency save 1,000 hours a year while getting significant lift from a remarketing program. H-I-P also realizes greater deliverability rates through leveraging Act-On’s platform – which means a better return on the same campaign investment. H-I-P is an Act-On APEX agency partner, enjoying bulk discounts and other benefits.

Insidesales.com

Most people think automating marketing is a balance between tactical and strategic. In our experience implementing tactical tools that can also be used in long-term strategy is vastly superior to struggling with difficult-to-implement, bloated systems. Act-On allows us to immediately start our tactical campaigns and then grow into more strategic features over time. We highly recommend Act-On.

Lego Education

By implementing Act-On marketing automation, LEGO Education North America gained visibility into the sales funnel, customized campaigns, and optimized the marketing and sales process. Using automation and lead scoring, the LEGO Education marketing team is sending seven times as many email campaigns per year, including triggered and drip campaigns.

Mede Analytics

We looked at other marketing automation systems and I felt they were too complicated; I wanted to keep it simple so we could get up and running quickly. The beauty of Act-On is that it is simple to use without sacrificing breadth and depth of functionality.

Mikogo Case Study

Since adopting Act-On two years ago, Mikogo has increased its sales by 30%, a tremendous lift in topline revenue for the company.

NuGrowth

Within the first six months of using Act-On, NuGrowth identified a combined 34 percent increase in open rates; a combined Click-to-Open Ratio that more than doubled; and a combined increase in leads of 192 percent – nearly tripling the benchmark number prior to its Act-On implementation.

ON24

ON24 was looking for an email marketing solution that the sales team could use to communicate with leads; reps were using Outlook to send hundreds of emails a day. The team tried several platforms but found them too complex. Using Act-On’s customizable templates, ON24’s sales team sends emails that don’t look or feel like canned messages – giving email marketing a personalized feeling.

PeopleHR

Learn how PeopleHR, a UK based software company that provide lightning fast cloud-based software systems for human resources (HR) professionals, went from an overload of leads to record breaking revenue in a few short months.

Supplyframe

SupplyFrame wanted to go beyond the basics in its email marketing, but without having to swallow a lot of complexity. They implemented Act-On; what took previously took a day now takes an hour. They began using additional features such as list management, website analytics, and landing pages. The sales team benefits too; the behavior scoring, integrated with Salesforce, gives insight into prospects’ needs.

UP! Your Service

“In the year before we began using Act-On, we sent three newsletters. Now we send one a week. It’s easy; I can set up and send a targeted newsletter in about ten minutes. I can track results by campaign and by segment, so I know what works and what doesn’t.” —Shyam Kumar, Up! Your Service