Social Media Marketing

Expand Your Reach and Amplify Your Messages

Social media is a powerful, personal top-of-funnel awareness tactic, and of course it's mandatory for reputation management. It can help you maintain your customer community as well. Learn how to find and cultivate social influencers, and get best practices, tips and tricks for consistently great results. Plus, check out how Act-On's Twitter Prospector helps you use social for lead generation.

Social Media Facts

  1. Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online.
    [Content Marketing Institute]
  2. 34% of marketers today have generated leads via Twitter; another 20% have used the site to close deals.
    [Media Bistro]
  3. As of 2013, 87% of marketers use social media to distribute content.
    [Content Marketing Institute]
  4. Companies with active blogs receive 97% more leads than their competitors.
    [Content+]
  5. By 2020, customers will manage 85% of their relationships without talking to a human.
    [Gartner Research]

Social Media for Lead Generation

curriculum

This eight-part course is designed to help marketers use social media to generate new, highly qualified leads.

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10 Things Marketers Should be Doing on Twitter

ebook

With its 271 million monthly active users who produce 500 million tweets per day, it’s getting more and more difficult to ignore Twitter as an important social channel. Your challenge is to find your target audience in that massive crowd and engage them. But what should you be doing to get more retweets, more followers, and more prospects for your business? This eBook will walk you through some best practices and tips for using Twitter for business.

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10 Tips for Creating Engaging Social Content

ebook

Your social media goal is more than Likes or follows; it’s meaningful interaction. Here are 10 tips to increase people’s engagement with your content.

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5 Ways to Integrate Social Media Across Marketing Channels

ebook

Just like any other marketing channel, social media works best when it’s integrated into cross-channels. Learn the five most effective tactics for integrating social media – and increasing your marketing results.

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Attraction 101: Content Marketing

ebook

Content is the currency of online marketing, essential for engaging and educating prospects, establishing brand affinity, and closing deals.

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Does Social Media Affect SEO Rankings?

ebook

One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines. SEO experts are firmly planted on both sides of the fence, with some saying social has no effect on SEO rankings, and others saying it absolutely does. The truth may lie somewhere in between. Download our informative eBook to explore the correlation between social media and search rankings.

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Likes are Great. Leads are Better. How to Grow Your Business Using Social Media

ebook

You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business and ultimately convert them into customers. In this eBook, we’ll give you six important lessons to turn your social media followers into customers.

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The B2B Online Marketing Playbook: A CEO’s Guide to Risks and Rewards

ebook

CEOs decide which online marketing tactics to use and which are too costly or complex. This playbook is a practical guide to making these decisions.

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The Rules of Engagement on Facebook

ebook

Want to get the most mileage out of Facebook? Then you need to know the rules of the road. Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service.

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Best Practices in Social Influencer Marketing

white paper

Social influencers have been around as long as society itself. Today's social media fits this model precisely. For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy.

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Five Best Practices for Achieving Social Media ROI

white paper

A marketer's best course of action is managing social efforts to generate demonstrable return on investment. Let's look at five best practices to help you do just that.

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Introduction to Integrated Marketing: Building a Holistic Marketing Strategy

white paper

Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!

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Quantifying the Value of Social Media Engagement in B2B Marketing

white paper

In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.

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Social Media

datasheet

Act-On's Social Media Prospector represents an innovative approach to using Twitter, Facebook, and LinkedIn to engage in social media conversations.

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