Social Media Marketing
Expand Your Reach and Amplify Your Messages
Social media is a powerful, personal top-of-funnel awareness tactic, and of course it's mandatory for reputation management. It can help you maintain your customer community as well. Learn how to find and cultivate social influencers, and get best practices, tips and tricks for consistently great results. Plus, check out how Act-On's Twitter Prospector helps you use social for lead generation.
Social Media Facts
- Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online.
[Content Marketing Institute]
- 34% of marketers today have generated leads via Twitter; another 20% have used the site to close deals.
- As of 2013, 87% of marketers use social media to distribute content.
[Content Marketing Institute]
- Companies with active blogs receive 97% more leads than their competitors.
- By 2020, customers will manage 85% of their relationships without talking to a human.
Learn 10 things you should be doing on LinkedIn to establish your company presence, attract and engage followers, & generate leads for your business.Read eBook
With its 271 million monthly active users who produce 500 million tweets per day, it’s getting more and more difficult to ignore Twitter as an important social channel.Your challenge is to find your target audience in that massive crowd and engage them. But what should you be doing to get more retweets, more followers, and more prospects for your business?This eBook will walk you through some best practices and tips for using Twitter for business.Read eBook
People buy from people, not companies. Next to events and other face-to-face methods, social media is the best channel for building meaningful connections with your prospects. This eBook explains the five key steps to use social selling to build relationships that last, provide value, demonstrate consistency, and are mutually beneficial.Read eBook
Just like any other marketing channel, social media works best when it’s integrated into cross-channels. Learn the five most effective tactics for integrating social media – and increasing your marketing results.Read eBook
Used correctly, hashtags will amplify your message like nothing else on social media. So how do you take your #socialmarketing to new heights with the right hashtag strategies? This eBook will show you how hashtags work, and how you can use them to power up your social marketing campaigns.Read eBook
Building a sustainable structure for publishing content on social media channels requires the right people in the right roles, working fluidly together on a daily basis. In this eBook, we'll show you how to establish a process for creating killer social content by leveraging key members of a client’s organization to consistently produce relevant, fresh, and engaging ideas and topics.Read eBook
Social media has become a vital business communication tactic in the B2B marketer’s toolset. Trends in social media marketing are always changing and your strategy needs to respond to those changes. Do you want to have insights as to what’s working and what’s not with your social media strategy? A social media audit can help you do just that!Read eBook
Do you want to draw the attention of customers and prospects and provide them a reason to come to you? Of course you do! Our eBook will show you the 4 key steps to shape an inbound strategy, use inbound tools, build high-performing landing pages, and integrate your inbound and outbound strategies together to attract and convert leads.Read eBook
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines. SEO experts are firmly planted on both sides of the fence, with some saying social has no effect on SEO rankings, and others saying it absolutely does. The truth may lie somewhere in between. Download our informative eBook to explore the correlation between social media and search rankings.Read eBook
You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business and ultimately convert them into customers.In this eBook, we’ll give you six important lessons to turn your social media followers into customers.Read eBook
CEOs decide which online marketing tactics to use and which are too costly or complex. This playbook is a practical guide to making these decisions.Read eBook
With so many social media platforms available, creating and maintaining a social media presence can be a little daunting. We’ll give you everything you need to know about the most popular social media platforms and provide a roadmap for setting up, launching, and managing an effective social media program.Read eBook
Social influencers have been around as long as society itself. Today's social media fits this model precisely. For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy.Read white paper
A marketer's best course of action is managing social efforts to generate demonstrable return on investment. Let's look at five best practices to help you do just that.Read white paper
Organizations that practice a holistic approach to marketing can reap big benefits: According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email and social media campaigns, compared to an industry average of just 51%. And combining email with social media is just one integrated marketing tactic among many!Read white paper
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.Read white paper
If you can’t link your social marketing to your business goals then No, you shouldn’t focus your resources on social.
When people share your content, it’s a Yes vote. Trouble is, most sharing is “dark social” – untrackable, and unknowable. Discover why this happens, what you can do.
As your business grows, it is a matter of when – not if – trolls attack you on social media. Here’s our take on B2B best practices for when trolls attack.