Demand & Lead Generation

Build Awareness, Interest Potential Buyers

Your sales team's success hinges on the leads marketing generates. That's why effective demand generation and lead generation strategies are at the top of every marketer's wish list. Learn how to convert visitors into leads, gauge their quality, and segment them by interests so you can nurture them. Get your fill of best practices, how-tos, tips and tricks here.

5 Ways to Grow Your Content Services with Marketing Automation

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As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients. But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency? In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.

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5 Ways to Integrate Social Media Across Marketing Channels

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Just like any other marketing channel, social media works best when it’s integrated into cross-channels. Learn the five most effective tactics for integrating social media – and increasing your marketing results.

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Best Practices for Planning and Executing Webinars

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Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you'll find yourself creating thoroughly professional webinars.

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How to Prioritize Your Leads

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Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy.

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How to Use Mobile Marketing to Generate Leads

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Mobile is BIG and it’s only getting BIGGER. But understanding the components of the mobile channel and how to use it to generate leads can be a challenge for even the most experienced marketer. Ready to go mobile? Let’s get started. This eBook takes you on a deep dive into the mobile marketing channel and gives you nine ways to leverage mobile to generate leads.

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The B2B Online Marketing Playbook: A CEO’s Guide to Risks and Rewards

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CEOs decide which online marketing tactics to use and which are too costly or complex. This playbook is a practical guide to making these decisions.

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The Benefits of Webinars for B2C Marketers

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B2C marketers are video junkies – at least in their marketing habits – engaging customers with videos 71% more frequently than with webinars. Which is a shame because webinars offer B2C marketers a lot of upside that can enhance – even bolster – their other marketing tactics.

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Turn Your Website Into a Lead Generation Machine

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Today’s buyer has virtually unlimited access to information. They have the power to find and discover products at their own pace, and direct their own paths to purchase. They do this mostly online. This means that your website has become your single most important marketing asset.

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Best Practices in Segmentation

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Use segmentation to encourage engagement and raise response rates. Improve your marketing by targeting your campaigns to segments, rather than blasting the same campaign out to all prospects. Learn how.

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Best Practices in Social Influencer Marketing

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Social influencers have been around as long as society itself. Today's social media fits this model precisely. For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy.

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Grow Your Email Marketing List

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Email still has the highest return on investment. Learn how to build a list that will deliver the ROI you want.

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Lead Generation and Management for SMB Sales & Marketing

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Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics. Includes findings and recommendations that are most pertinent to marketers and sales directors of small- and mid-size business (SMB).

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Case Studies

Flycast

Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.

Greater Philadelphia Chamber of Commerce

Learn how Act-On solutions helped the Greater Philadelphia Chamber of Commerce increase sales leads, boost email response, and continually improve results throughout the sales funnel.

HA Advantage

HA Advantage’s seasoned marketing team, while short on resources, was certainly not short on vision or ideas. See how they zoomed from “0 to 60″ using the Act-On Marketing Platform.

MedQuest

Act-On allows us to better qualify the leads that come in. We determine the quality of a lead based upon how many actions they take, and with Act-On we have a very good picture of those actions. Better follow-up, because of better data about a lead, is helping us close more sales.

Progressive

Act-On has enabled Progressive to expand its frequency of online events from 9 events over the course of 12 months to hosting 9 separate events on a single day.

Propelics

One year after integrating SugarCRM with Act-On, Propelics saw a whopping 800% year-over-year increase in revenue. Implementing Act-On led to more opportunities, more meetings, greater retention – and more deals.

RME

RME has experienced a 49% increase in Monthly Lead Flow and a 68% decrease in Cost per Lead by using Act-On to deliver sharp insights into their prospects with real-time lead behavioral analysis and really easy list management. See how Act-On could deliver the same for your marketing organization.