Demand & Lead Generation
Build Awareness, Interest Potential Buyers
Your sales team's success hinges on the leads marketing generates. That's why effective demand generation and lead generation strategies are at the top of every marketer's wish list. Learn how to convert visitors into leads, gauge their quality, and segment them by interests so you can nurture them. Get your fill of best practices, how-tos, tips and tricks here.
As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients.But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency?In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.Read eBook
Just like any other marketing channel, social media works best when it’s integrated into cross-channels. Learn the five most effective tactics for integrating social media – and increasing your marketing results.Read eBook
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you'll find yourself creating thoroughly professional webinars.Read eBook
A modern demand generation program doesn’t just generate leads; it creates higher quality leads, accelerates and converts those leads more effectively, and ultimately turns more of those leads into revenue. But what are the keys for success? Our guide gives marketers the tools and tactics needed to create a winning demand generation strategy.Read eBook
We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month! Learn about these experts and the lead generation secrets they’re sharing.Read eBook
Mobile is BIG and it’s only getting BIGGER. But understanding the components of the mobile channel and how to use it to generate leads can be a challenge for even the most experienced marketer.Ready to go mobile? Let’s get started. This eBook takes you on a deep dive into the mobile marketing channel and gives you nine ways to leverage mobile to generate leads.Read eBook
Read this eBook and discover the key tactics to help transform your business from a series of customer hand-offs into an end-to-end customer lifecycle engagement continuum. Get a recap of the groundbreaking report from Gleanster Research and Act-On Software and learn about the best practices and habits that separate top performing marketers from the rest of the pack. Discover four key recommendations for rethinking marketing’s role in CRM, and get targeted steps to help improve every step of the customer engagement lifecycle.Read eBook
You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case?We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.Read eBook
CEOs decide which online marketing tactics to use and which are too costly or complex. This playbook is a practical guide to making these decisions.Read eBook
B2C marketers are video junkies – at least in their marketing habits – engaging customers with videos 71% more frequently than with webinars. Which is a shame because webinars offer B2C marketers a lot of upside that can enhance – even bolster – their other marketing tactics.Read eBook
This eBook will explore the following 5 common digital marketing mistakes around testing, platforms, mobile strategy and content.Read eBook
Today’s buyer has virtually unlimited access to information. They have the power to find and discover products at their own pace, and direct their own paths to purchase. They do this mostly online. This means that your website has become your single most important marketing asset.Read eBook
Social influencers have been around as long as society itself. Today's social media fits this model precisely. For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy.Read white paper
Read this survey report from Gleanster and Act-On Software to find out why top-performing marketing teams at mid-size B2B organizations are taking full control of the customer lifecycle – everything from awareness and acquisition, to the more lucrative customer retention and expansion. Check out the groundbreaking results of the study and find out what it takes to drive engagement throughout the customer journey.Read white paper
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics. Includes findings and recommendations that are most pertinent to marketers and sales directors of small- and mid-size business (SMB).Read white paper
Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.
One year after integrating SugarCRM with Act-On, Propelics saw a whopping 800% year-over-year increase in revenue. Implementing Act-On led to more opportunities, more meetings, greater retention – and more deals.
RME has experienced a 49% increase in Monthly Lead Flow and a 68% decrease in Cost per Lead by using Act-On to deliver sharp insights into their prospects with real-time lead behavioral analysis and really easy list management. See how Act-On could deliver the same for your marketing organization.
Considering whether or not to gate your content? Reasonable people don’t agree. Key factors to consider, and current data to support your thinking.
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.
If the quarter’s well underway and your sales reps don’t have enough leads, learn how marketing can help them build their pipeline – quickly.