Content Marketing

Create Quality Content That Drives Business Results

Content marketing is the hottest new trend, and it's gaining ground because it works so well. Learn how to use content marketing to attract the prospects with the highest potential, map your content to the stages of the buyer's journey, and keep existing customers engaged with your company. Find out how to create a content marketing strategy, how to create and distribute multi-channel content, and more.

Content Marketing Facts

  1. 70% of buyers view 4 or more pieces of content when considering/making a purchase.
    [from Business2Community]
  2. B2B vendors that invest in content/take time to customize their online offerings generate 67% more leads than their competitors.
    [from blog.salesforce.com]
  3. Content creation is ranked as the single most effective SEO technique.
    [from Marketing Sherpa 2013]
  4. Content marketing costs 62% less than traditional marketing.
    [from Leaders West]
  5. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.
    [from Leaders West]
  6. 56% of advanced B2B marketers said content-based offers were their most successful campaigns.
    [from Demand Gen Report Research]

10 Things Marketers Should be Doing on Twitter

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With its 271 million monthly active users who produce 500 million tweets per day, it’s getting more and more difficult to ignore Twitter as an important social channel. Your challenge is to find your target audience in that massive crowd and engage them. But what should you be doing to get more retweets, more followers, and more prospects for your business? This eBook will walk you through some best practices and tips for using Twitter for business.

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10 Ways to Nurture the Buyer’s Journey

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A B2B prospect’s journey through the sales cycle has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness. Download this comprehensive eBook to learn 10 tactics to build a successful lead nurturing campaign in today’s inbound, multichannel, custom-tailored B2B marketing world.

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5 Ways to Grow Your Content Services with Marketing Automation

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As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients. But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency? In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.

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Attraction 101: Content Marketing

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Content is the currency of online marketing, essential for engaging and educating prospects, establishing brand affinity, and closing deals.

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How to Make Any Content SEO-Friendly

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Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines.

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7 Characteristics of Great Marketing Content

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Great marketing content lets you forge lasting bonds with your target audience, and helps your company stay relevant in today's hyper-competitive world. Learn the seven characteristics of great content, and the seven best practices for creating it.

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8 Content Marketing Mistakes to Avoid

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Only a handful of marketers can hit a home run every time they step up to bat. Let's face it, we've all had our share of flops. But failures can be learning experiences; a mistake or misstep can provide insight into what to avoid in the future. This list of "don'ts" can help you avoid some of the more common content marketing mistakes these experts have seen (and perhaps even made themselves!).

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Six Best Practices for Creating a Content Marketing Strategy

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Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time.

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