Content Marketing

Create Quality Content That Drives Business Results

Content marketing is the hottest new trend, and it's gaining ground because it works so well. Learn how to use content marketing to attract the prospects with the highest potential, map your content to the stages of the buyer's journey, and keep existing customers engaged with your company. Find out how to create a content marketing strategy, how to create and distribute multi-channel content, and more.

Content Marketing Facts

  1. 70% of buyers view 4 or more pieces of content when considering/making a purchase.
    [from Business2Community]
  2. B2B vendors that invest in content/take time to customize their online offerings generate 67% more leads than their competitors.
    [from blog.salesforce.com]
  3. Content creation is ranked as the single most effective SEO technique.
    [from Marketing Sherpa 2013]
  4. Content marketing costs 62% less than traditional marketing.
    [from Leaders West]
  5. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.
    [from Leaders West]
  6. 56% of advanced B2B marketers said content-based offers were their most successful campaigns.
    [from Demand Gen Report Research]

10 Things Marketers Should be Doing on Twitter

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With its 271 million monthly active users who produce 500 million tweets per day, it’s getting more and more difficult to ignore Twitter as an important social channel.Your challenge is to find your target audience in that massive crowd and engage them. But what should you be doing to get more retweets, more followers, and more prospects for your business?This eBook will walk you through some best practices and tips for using Twitter for business.

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10 Ways to Nurture the Buyer’s Journey

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A B2B prospect’s journey through the sales cycle has always been painfully slow, typically lasting from three months to a year. Now the cycle lasts even longer, with much more time spent upfront for consideration and raising awareness.Download this comprehensive eBook to learn 10 tactics to build a successful lead nurturing campaign in today’s inbound, multichannel, custom-tailored B2B marketing world.

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4 Steps to Creating a Content Marketing Plan

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Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. Planning and generating quality content that closes deals is no easy feat, so we've developed a workbook to walk you through the process.We'll show you how to serve up content that attracts prospective buyers and creates brand affinity. The workbook will help you develop buyer personas, map out your buyer's decision-making journey, and serve them content that will help them at each stage of the journey. Fill in the form to access your workbook.

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5 Ways to Grow Your Content Services with Marketing Automation

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As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients.But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency?In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.

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Attraction 101: Content Marketing

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Content is the currency of online marketing, essential for engaging and educating prospects, establishing brand affinity, and closing deals.

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Branding and Marketing Your Blog For Business

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With techniques like content marketing and blogging advancing on an almost daily basis, thought-leaders are continually striving to develop and improve their techniques. Whether you’re a business or freelancer - blogging and online marketing are unrivaled ways to ensure your website is full of useful content, communicate your message to your target audience, and enable your site to perform well in search engine rankings. We've teamed up with some of North America’s best online professionals, including branding and marketing experts and bloggers, to bring you tips and how-to's for marketing your blog for business.

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Creating a Content Marketing Strategy: 6 Best Practices That Work

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Creating a successful content marketing strategy has proven difficult for many marketers. Recent research by the Content Marketing Institute shows that, while most marketers are using content marketing, few believe they’re using it well. Our eBook will give you six best practices to help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

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Creating an Inbound Marketing Strategy

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Do you want to draw the attention of customers and prospects and provide them a reason to come to you? Of course you do! Our eBook will show you the 4 key steps to shape an inbound strategy, use inbound tools, build high-performing landing pages, and integrate your inbound and outbound strategies together to attract and convert leads.

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How to Make Any Content SEO-Friendly

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Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever – all to attract more potential buyers to their web properties.In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.In this eBook, we'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines.

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Inbound Marketing 101

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Do you want to draw the attention of customers and prospects and provide them a reason to come to you?Our step-by-step guide will help you create a winning inbound marketing strategy that will pull people into a relationship with your brand rather than pushing your message onto them. This informative step-by-step guide will help you build a successful inbound marketing strategy.

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The CMO’s Five Most Important Initiatives

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Wouldn’t it be great if you could compare what you’re doing with how other marketing leaders are dealing with these challenges? We talked to a number of CMOs and asked what they’re focusing on to grow their sales and revenues. Read what they had to say.

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The Five Most Common Digital Marketing Mistakes and How to Fix Them.

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This eBook will explore the following 5 common digital marketing mistakes around testing, platforms, mobile strategy and content.

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The Perfect Recipe for Creating Killer Marketing Content

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How do you cook up really great marketing content that will get your prospects to love your brand and want your product? Our eBook will give you the perfect recipe for creating killer marketing content.

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7 Characteristics of Great Marketing Content

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Great marketing content lets you forge lasting bonds with your target audience, and helps your company stay relevant in today's hyper-competitive world. Learn the seven characteristics of great content, and the seven best practices for creating it.

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8 Content Marketing Mistakes to Avoid

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Only a handful of marketers can hit a home run every time they step up to bat. Let's face it, we've all had our share of flops. But failures can be learning experiences; a mistake or misstep can provide insight into what to avoid in the future. This list of "don'ts" can help you avoid some of the more common content marketing mistakes these experts have seen (and perhaps even made themselves!).

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Six Best Practices for Creating a Content Marketing Strategy

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Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time.

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Digital Marketing Glossary

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This is a guide to the broadly accepted meanings of terms commonly used in the digital marketing realm.

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Blog Posts

How to Speak the Same Language as Your Marketing Audience

How to Speak the Same Language as Your Marketing Audience

Every industry has its own language and buzzwords. Want your marketing audience to trust your expertise? Learn (and use) their lexicon.

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9 Types of Interactive Content for Innovative Lead Gen

9 Types of Interactive Content for Innovative Lead Gen

In a sea of white papers and eBooks, interactive content really stands out. Learn 9 types to help you gain awareness, generate leads, and keep prospects engaged.

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Your Audience Called. They Say You’re Fired.

Your Audience Called. They Say You’re Fired.

Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to do instead.

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