What Area of Marketing Do You Want to Learn More About? Act-On Center for Excellence Attract Visitors Your buyer is beginning to explore the possibility of a solution. Learn how to attract these potential customers. Convert Visitors Into Leads The buyer is actively researching products and brands. Give them plenty of reasons to consider you and begin a relationship. Turn Leads Into Customers Nurture your leads and help them through the sales funnel. Make sure sales has what they need to close the deal. Strategy & Technology Design the strategy that works for you, and understand how tactics and technology can help.